Fanatics, Inc. was founded in 1995 in Jacksonville, Florida when it was announced that the football team the Jaguars would plant roots there. It began as a retail shop out of a small room in the back of a mall selling only Jaguars merchandise.
In 1997 Fanatics expanded to e-commerce and began selling sports merchandise online.
The company continued to grow and in 2011 was acquired by GSI Commerce, Inc. for $277 million.
Later, Michael Rubin, founder of GSI, founded Kynetic LLC as a parent company to GSI’s three top companies: Fanatics, Rue La La, and ShopRunner. He sold the rest of GSI Commerce’s business to eBay for $2.4 billion.
In early December 2020, the company acquired WinCraft, a company that manufactures sports related mechandise.
Today Fanatics has about $1 billion in yearly revenue. The company maintains a corporate office in Jacksonville, Florida.
Fanatics, Inc. was founded in 1995 in Jacksonville, Florida when it was announced that the football team the Jaguars would plant roots there. It began as a retail shop out of a small room in the back of a mall selling only Jaguars merchandise.
In 1997 Fanatics expanded to e-commerce and began selling sports merchandise online.
History
The company continued to grow and in 2011 was acquired by GSI Commerce, Inc. for $277 million.
Later, Michael Rubin, founder of GSI, founded Kynetic LLC as a parent company to GSI’s three top companies: Fanatics, Rue La La, and ShopRunner. He sold the rest of GSI Commerce’s business to eBay for $2.4 billion.
In early December 2020, the company acquired WinCraft, a company that manufactures sports related mechandise.
Today Fanatics has about $1 billion in yearly revenue. The company maintains a corporate office in Jacksonville, Florida.