Fanatics, Inc. was founded in 1995 in Jacksonville, Florida when it was announced that the football team the Jaguars would plant roots there. It began as a retail shop out of a small room in the back of a mall selling only Jaguars merchandise.
In 1997 Fanatics expanded to e-commerce and began selling sports merchandise online.
The company continued to grow and in 2011 was acquired by GSI Commerce, Inc. for $277 million.
Later, Michael Rubin, founder of GSI, founded Kynetic LLC as a parent company to GSI’s three top companies: Fanatics, Rue La La, and ShopRunner. He sold the rest of GSI Commerce’s business to eBay for $2.4 billion.
In early December 2020, the company acquired WinCraft, a company that manufactures sports related mechandise.
Today Fanatics has about $1 billion in yearly revenue. The company maintains a corporate office in Jacksonville, Florida.