Chevys Fresh Mex was founded in Alameda, California, by Warren Simmons in 1981. The company quickly expanded to 37 restaurants in the following decade and was purchased by PepsiCo in 1993.
The company purchased the Rio Bravo Cantina chain of Tex-Mex restaurants from Applebee’s in 1999, however, the chain did not do as well as expected. Chevys Fresh Mex filed for bankruptcy in 2003. In early 2005, the company was purchased by Real Mex Restaurants, Inc.
Today, the company has approximately 25 locations, most of them franchised. Chevys Fresh Mex sells a variety of Mexican-style food dishes in a casual dining atmosphere. The company receives about 70 percent of sales from its dinner menu.
In addition to restaurants, the company offers a line of prepackaged, multi-serve entrees for retailers, under the Real Mex label.
At least 14 underperforming Chevys Fresh Mex restaurants, mostly in northern California, were closed on December 26, 2016. Among these were the Redding, Chico, South Lake Tahoe, Modesto, and Fresno locations in California.
Chevys Fresh Mex restaurants maintains a corporate office in Cypress, California.
Chevys Fresh Mex was founded in Alameda, California, by Warren Simmons in 1981. The company quickly expanded to 37 restaurants in the following decade and was purchased by PepsiCo in 1993.
History
The company purchased the Rio Bravo Cantina chain of Tex-Mex restaurants from Applebee’s in 1999, however, the chain did not do as well as expected. Chevys Fresh Mex filed for bankruptcy in 2003. In early 2005, the company was purchased by Real Mex Restaurants, Inc.
Today, the company has approximately 25 locations, most of them franchised. Chevys Fresh Mex sells a variety of Mexican-style food dishes in a casual dining atmosphere. The company receives about 70 percent of sales from its dinner menu.
In addition to restaurants, the company offers a line of prepackaged, multi-serve entrees for retailers, under the Real Mex label.
At least 14 underperforming Chevys Fresh Mex restaurants, mostly in northern California, were closed on December 26, 2016. Among these were the Redding, Chico, South Lake Tahoe, Modesto, and Fresno locations in California.
Chevys Fresh Mex restaurants maintains a corporate office in Cypress, California.