BeachBody, originally named Product Partners, was founded in 1998 in Santa Monica, California, by Carl Daikeler and Jon Congdon. The company uses multi-level marketing to sell health, fitness, workout clothing, and health food items. Best known for Autumn Calabrese’s 21-Day Fix, the company currently runs some of the most frequently seen infomercials on American television.
The company offers several fitness programs, including P90X, by trainer Tim Horton, the 21 Day Fix, the 21 Day Fix Extreme, and the Insanity 60-day workout regimen, in addition to foods, diet programs, and nutritional supplements.
BeachBody uses their online community to offer their products via eCommerce, as well as using individual sales consultants, called Coaches, to sell products at offices or home parties.