Bare Necessities was founded in 1998 in New Jersey by Noah Wrubel and Bill Richardson. Wrubel’s family had a store selling similar items by the same name since 1965, but Wrubel and Richardson envisioned a larger store with greater volume. Original orders were filled and customers notified via pager that they could pick up their order, however, this proved to be inefficient.
Today, Bare Necessities is the second largest online retailer of women’s swimwear, undergarments, and loungewear, right behind Victoria’s Secret. The company operates out of a 10,000 square foot warehouse and employs approximately 45 persons. The original goal was to sell 1 garment per hour. Today, the company sells, on average, 4,000 orders every 24 hours.
Bare Necessities had $66 million in annual revenue as of 2014 and ships only to the US, the Virgin Islands, Mexico, Canada, and Puerto Rico.
Bare NecessitiesBare Necessities was founded in 1998 in New Jersey by Noah Wrubel and Bill Richardson. Wrubel’s family had a store selling similar items by the same name since 1965, but Wrubel and Richardson envisioned a larger store with greater volume. Original orders were filled and customers notified via pager that they could pick up their order, however, this proved to be inefficient.
Today, Bare Necessities is the second largest online retailer of women’s swimwear, undergarments, and loungewear, right behind Victoria’s Secret. The company operates out of a 10,000 square foot warehouse and employs approximately 45 persons. The original goal was to sell 1 garment per hour. Today, the company sells, on average, 4,000 orders every 24 hours.
Bare Necessities had $66 million in annual revenue as of 2014 and ships only to the US, the Virgin Islands, Mexico, Canada, and Puerto Rico.