In April of 2011, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel since he had prior business experience, Brown thought he could offer advice. Brown and Spiegel then pulled in Robert (Bobby), who had experience in coding. The three worked closely together for several months and launched Snapchat as “Picaboo” on the Apple iOS operating system on July 8, 2011. Reggie Brown was ousted from the company a few months later.
The app was relaunched as Snapchat in September of 2011. Reggie Brown attempted to negotiate a settlement for his share of the company. Lawyers for Snapchat denied that he had anything to do with the creation of the company. In September 2014, the trio reached a settlement where Brown received $157 million and would receive credit for starting the company.
Snapchat is a mobile phone app that provides social networking via photos or “snaps.” One of the core concepts is that any picture or video or message you send – by default – is made available to the receiver for only a short time before it becomes inaccessible. This temporary nature of the app was originally designed to encourage a more natural flow of interaction.
Snapchat recently updated the app so that users can now store photos, rather than see them deleted, with unlimited viewing time.
One of the popular features is the use of stickers, geofilters, and visual effects. 
The company went public on the NYSE under the ticker symbol SNAP in March 2018. Since going public, the company has grown tremendously, forcing it to move most of its corporate offices to temporary locations in Santa Monica, California. Snapchat says they are looking for a more permanent solution.
In September 2019, a Jacksonville, Illinois, elementary school principal was sent a Snapchat image of what appeared to be a student with a gun at the school. The photo and incident are under investigation.
I have tried to contact team through many ways to discuss the issue I had with streaks. The streaks were disappeared all of a sudden and I raised it with the team on the same day but they did not provide the reason why can’t they give my strekas. They failed to follow up with all my request till today. I went to snap office in London too, but they did not help me either. They kept telling me to walk out of the office in a rude way. They did not even listen my query. I tried to contact through twitter but again no response to those twitters and DM messages. I have maintained the streaks for nearly 4 years and it was gone with a sec like a magic. It’s been more than 3 months and the team did not reply me the reason why they stopped the streaks I had with my friend. Very bad customer service was given by the team. I went through all the social media and there are more complaint about the customer service which was given by snap team. I will not even rate 0 out of 100. I need my streak with my friend again.
My experience was with the office manager (Renee) on South Douglas in Midwest City. She is so devoted to provide excellent customer support to everyone. My situation was temporary and I needed some help from Renee.
With her advise, I am not debt free. She goes the extra mile in helping people and now I consider her a dear friend. She never once made me fill embarrassed or afraid to ask questions. Please pass on my thanks to her.
Vicki (Terry) Moorer
405-778-XXXX
email: vickiterry57@ yahoo.com