Skechers was founded by Robert Greenberg in 1992 after he left L.A. Gear, an eighties icon which he had founded. As L.A. Gear began to lose steam, Greenberg and his son Michael lost their positions at the company. Rather than becoming bitter over the loss, Greenberg moved ahead, planning on building a distribution center for Doc Marten shoes.
While planning on this distribution center, Greenberg saw a huge opportunity to sell more casual, flexible shoes for the younger “hip” generation. He began to design shoes that would later become the Skechers brand we know today. Greenberg began with beach type sandals and different versions of Doc Marten type boots and later expanded into performance shoes and casual footwear.
Today, Skechers designs, develops, markets, and sells more than 3,000 styles of lifestyle and athletic footwear including sneakers, sandals, boots, semi-dressy shoes, and training shoes.
The company operates under four segments: Domestic Wholesale Sales, International Wholesale Sales, Retail Sales, and E-Commerce Sales.
In 2012, the company settled a class action lawsuit for $40 million over their advertising claims regarding their Shape-Up brand of footwear.
Skechers is popular on TikTok and in August 2020, the company launced a One Million Mask dance challenge in which 10 masks would be given away for ever single dance video of the song uploaded on TikTok with the hashtags #danceformasks or #MillionMaskChallenge along with tagging @Skechers in the caption. By June 17, the challenge was met.
Skechers is traded publicly on the New York Stock Exchange under the symbol SKX, is a member of the S&P 600. Currently, the company has 6,800 employees, more than 2,800 locations and had $3.56 billion in revenue in 2016. Headquarters are still located just a few blocks from the beach in Manhattan Beach, California.