Priceline was founded by Jay Walker in 1997. The company was a product of the Walker Digital think tank.
Priceline.com launched in 1998. Their “name your own price” strategy proved wildly successful using William Shatner as their spokesperson.
In 1999, the company goes public. One month later, the stock is trading at 10x the IPO price.
In 2000, the company acquires LowestFares.com. Jay Walker resigns from the company.
In 2007, the company acquires Agoda.
In 2012, the company acquired Kayak.com.
Today, priceline.com is one of the most popular discount travel sites online.
Due to the coronavirus pandemic, Priceline and other travel companies are struggling, with Priceline posting a loss in the second quarter of .57 cents in February 2021.
Priceline maintains a corporate office in Norwalk, Connecticut.