Levi Strauss & Company, known to almost everyone as simply “Levis”, was founded in 1853 by two businessmen, Jacob Davis and Levi Strauss. Strauss was already selling denim pants, but it was Davis who had the idea of putting copper rivets in pocket corners to keep them from tearing. Davis, however, was unable to afford a patent. He suggested to Strauss that they go into business together, and Levi jeans became very popular.
Today, this privately owned company has more than 2,800 retail locations, and their jeans are sold in almost every country in the world. The company had annual revenue in 2015 of $4.49 billion and more than 15,000 full-time employees. In addition to the coveted jeans, the company also makes skirts, belts, shoes, T-shirts, dresses, overalls, jackets, trousers, shorts, wallets, and sweatshirts.
The company recently ran into controversy in 2016 after posting signs outside company-owned stores which asked that people not bring firearms into their locations, even in states where open carry is legal after a customer accidentally shot himself while trying on clothing.
In March of 2019, the company announced plans to go public on the NYSE under the ticker symbol LEVI.
Company headquarters are still located in San Francisco, California, where it started back in 1853.
Levi Strauss & Company, known to almost everyone as simply “Levis”, was founded in 1853 by two businessmen, Jacob Davis and Levi Strauss. Strauss was already selling denim pants, but it was Davis who had the idea of putting copper rivets in pocket corners to keep them from tearing. Davis, however, was unable to afford a patent. He suggested to Strauss that they go into business together, and Levi jeans became very popular.
History
Today, this privately owned company has more than 2,800 retail locations, and their jeans are sold in almost every country in the world. The company had annual revenue in 2015 of $4.49 billion and more than 15,000 full-time employees. In addition to the coveted jeans, the company also makes skirts, belts, shoes, T-shirts, dresses, overalls, jackets, trousers, shorts, wallets, and sweatshirts.
The company recently ran into controversy in 2016 after posting signs outside company-owned stores which asked that people not bring firearms into their locations, even in states where open carry is legal after a customer accidentally shot himself while trying on clothing.
In March of 2019, the company announced plans to go public on the NYSE under the ticker symbol LEVI.
Company headquarters are still located in San Francisco, California, where it started back in 1853.
Good afternoon. I’m just wondering if Levi accepts design suggestions for their jeans. I have a suggestion that will surely increase sales around the globe. Thank you.
I have been a Levi buyer and owner almost my entire 64 years. After reading that Levi is furloughing thousands of employees while giving back 32 million to investors, I realize I cannot be a Levi customer any longer. I will miss your product but cannot support a company that does this to its employees. Goodbye Levi.
I have been wearing levis most of my life, 50 plus years. I have about 25 pairs of pants, a couple jackets and belts. I recently purchased jeans from All American Clothing. I do like levis better. I wont be purchasing levis until you move production back to the United States of America. With the rescent changes in the world I hope you will come home.
Dear madame or sir,
I have been a continual client of the Levi Strauss brand for almost 50 years. I have found the pants/jeans to last for several years of continual everyday use. Of course due to my line of work the knees often wore out. However, now that I am older and I primarily wear your jeans for light duty office work or around the house. I am finding they have a tendency to rip or wear out in places where they never use to. I have found several times that the jeans wear out or rip in the crotch, or rip at the seam, or a spontaneous hole appears, yet I am wearing a loose pant size. They do not last very long at all, and yet once such rips or tears appear, I cannot use them, even though the rest of the pant material is still quite strong.
i am unsure why the quality of the workmanship has gone down. I am becoming frustrated, as the first couple times I assumed it was a bad lot. However presently I am having to replace them yearly, yet they are the standard brand you have always made.
I inquired among other friends and tradesmen, who now say they rarely buy Levi’s, and found other brands that either last or if they do not are fairly inexpensive, and easy to replace.
Please advise if your company is now producing low quality expensive jeans, or have I just had very bad luck. If the later, I believe I have spent enough on sub standard jeans. I need to know the jeans I am purchasing will last, not fall apart in the first year.
Thank you
Terry Fedoriuk (Canada)
PS I always purchase at either a Levi’s outlet in a mall, or from a large store, such as the Bay.
I’ve been wearing Levi’s products for most my life. Not anymore. You’ve lost my business: permanently. 2nd Amendment rights are part of the Constitution and you with Bloomberg are infringing on Americans rights.
do not like your stand on my 2nd amendment rights I can’t believe as a for profit company you would make such a decision. Guess what brand I will no longer buy,unfortunate I liked your products and had been buying them for 35 years even though not a lot made in USA who gave you your very start.
I understand that your company is discontinued levis 560s and was wondering if you can reconsider putting them back into product jeans, They are the only ones that fit me well ,and I would very much like to buy them again.
I love your jeans and don’t like to wear any other jeans on the
market. Thank you
I went to the Levi store on 10/31/19 at the Castro and 18th St location, in San Francisco, CA. It was about 13 minutes until closing. There was a gentlemen there that was very helpful, and kind. He tried to help us find what we wanted. I was there to shop with a male friend, the gentlemen even pointed the women’s sales rack (for me) that I thought was sweet. But I didn’t have my wallet or my car to put it in. We were there to browse, and he knew we where probably not going to buy anything. I found him super kind and helpful, expressing the quality of the clothes. We told him we would be back. The whole time we were in the store, there was an Asian women, that seemed to be very angry. I assumed she wanted to leave, because she gave a look to the gentlemen (Caucasian male) he apologized, and she muttered, “It is ok”. I assumed she did not want us there. She then went to lock the door. And was incredibly rude and continued to be angry. I am assuming because my friend and I were there. She did not say anything to us, just gave weird looks directly at us. She looked very unapproachable and dissatisfied. As we were leaving my friend, wished both a great night, and she did not reply or acknowledge us, even though he said it right in front of her. I found the male extremely helpful and trying to sale, as she was rude and angry. She failed to provide any positive customer service. I work for SFDPH and my friend is a buyer for a cannabis company. I felt although we didn’t look successful, we were judged by her. I don’t feel comfortable going to that store. I wouldn’t want to help give revenue for a store that has that kind of employee.
Marketing manager for neon carnival 2020.
Jeff here, we have created the denim jacket for neon carnival. It’s not your typical jacket but more advanced. Please reach out to me so I can give you a proper demonstration.
It will change the way neon carnival and Levi’s bring the LIGHT TO THE NIGHT.!
till we connect.
I’ve been wearing Levi’s jeans Since I was a boy and I’ve always been very happy with the quality. Tonight I was wearing my newest pair of 550’s and they split in the crotch wen I bent down I am very disappointed because these jeans have only been worn about half a dozen times. I hope you will replace them for me.
Thank You,
Eric
Perhaps a crazy suggestion, But bell bottoms were very popular at one time, todays youngsters will go for anything new. Has anyone proposed bringing them back? I, strongly believe they will be a big seller. Remember Sergio Valente and the jeans with design’s on the pocket embroidered. If we are bringing back Star Trek why not the jeans.
Is there a pattern similar to Fit# 560 ? My size (34-30) is no longer offered in that fit number.
Hi I purchased a belt on Nov 2018 and I haven’t worn it more than 3 months and the buckle came apart.
Thank You Mike P 718-317-9533
To Levi Strauss & Co.
My Name is Eric Maize, I am a 47 year old divorced father of 2 young boys, 10 and 13 years old. I’m not even sure what department I should be sending this to, so I am going to send it to a couple different departments and see if I can get any response. I will try to make this as short as possible and just get to the point.
After my divorce, my weight ballooned to 245lbs. After hitting 245lbs I was in shock and went on a huge diet/life style change. I started the Keto diet and have gotten down to 185-189lbs. I have lost over 50lbs and have maintained keeping that weight for over a year now. I am confident to say I will never be that big again. The whole process of losing that weight and keeping it off has taken about 8 years. In that time I have bought 15 pairs of new Levi’s. They started out at size 40×30. I am now down to 34×30 maybe 35×30. I can no longer wear any of the Levi’s they are all too big. They are all in pretty much brand new shape and maybe have been washed only once or twice each. Money is tight these days especially to spend money on myself and not my kids. I can’t and don’t do it. I am not asking for any money back at all. What I am asking for and hoping for is maybe I can trade my jeans in for a smaller size. I have attached before and after pics of myself to show proof that this weight loss has actually happened and this is not a scam. I don’t know if this is even possible, but I wanted to take the chance and see. Maybe this can be an incentive program for someone who loses a huge amount of weight, maybe 50lbs or more, or maybe you can help me out as a one time jesture. I am willing to send all the jeans back to you to inspect. I have bought all these jeans brand new and paid retail prices. Again I am not asking for any money back, just to be able to trade these jeans in for a size that fits me. Like I said I will send all the jeans back to you.
Thank you for taking the time to read this email. I am hoping and praying that I have sent this to the right department and maybe something can come of this. I am a huge fan of Levi’s and have been buying your product my whole life. Please take a chance on a father that has lost major weight and can’t afford to replace my entire wardrobe.
Sincerely
Eric Maize
818-429-XXXX
Emaizen1@ aol.com
hello! would you please bring back mens jeans with, crotch and a**!! if i wanted regular jeans ill buy the ten dollar jeans at wal-mart!! and also bring back the 70’s jean jacket,and snap button shirts!! hell, bring back bell bottoms!! really sales would go off the charts!! thanks for reading, i’m a fifty year wearer of levi’s!! no more!! sincerely
IS THERE A TOUR AT THE FACTORY AS I AM PLANING TO HAVE VACATIONS WITH MY FAMILY IN SAN FRANCISCO
I should not have put my phone number for everyone to see. Could you please delete it and keep it for only Levi Strauss to see?
I have a great grandson in Texas 7 months old named Levi. I though you might like to use him in commercials or as a symbol of starting with Levi’s at an early age. Would love for their mom to get in touch with you. He may have a Levi shirt she could take a picture of him with. My phone number 201-807-XXXX
I purchased a pair of 505 34wx32L 8 months ago, they are pulling-falling apart.
I’ve been in contact with your customer service department and sent them the pants. The pants were returned to me with a letter saying that it was normal wear & tear. No, the pants are only 8 months old, they were not abused nor were they used for work or worn in anyway that would have caused them to
start falling apart.
I have several (6 pairs), of Levy Jeans none of them are showing or have this problem.
I am not happy with the way that have been treated or blown off by the customer service, I’ve called the 1-800-USA-LEVI phone number, at least 6 times, never being able to talke to a manager. They seems to be too busy or don’t care about dealing with complaints or consumers.
I feel that your custmer relations department is not taking this issue serious, or
just doesn’t want to do the right thing. Wishing that I’ll go away.
All, I’m looking for is a replacement for the jeans that are falling apart.
They are:
style: 505
34Wx32L
stoned washed (light blue)
Straight Fit.
I would like to thank you inadvance for your assistance and help in this matter.
Ed Preston
Havre de Grace, Maryland 21078
As a lifelong customer I am very disappointed in your push for gun control. I’m a retired New York City police officer and know first hand that criminals do not obey laws. Your ridiculous stance will only take Guns away from law abiding citizens. Michael Bloomberg left office and hired his entire NYC Police security detail to work for him as a private citizen. What about my family’s safety. I will never buy Levi apparel again.
My husband has been wearing Levi’s for at least 50 years recently I bought three pair for him and all three pair ripped in the right pocket in the back when he bend over is there something you can do for us or is there something wrong with the jeans now anxiously waiting your reply thank you
I am fully aware that the political stand that your CEO has made against our constitutional rights on behalf of Levi Strauss will ensure this message falls on non-sympathetic ears but…. I have been a customer of LS for 65 years, however, with these attacks on my rights, I will never-ever buy another product of LS.
Came to buy but you are not selling to bad.
Hi I recently purchased a LEVI’S sign from a garage sale and was told it was from your old headquarters; and was wondering how i could get information on exactly where it hung and for how long. the sign is red and white lettering and the sign is a plug in light and very large 3’w x 20″ at its highest peak. shaped like the red levi tag on the pants. also it is moassic and approx 3″ in width. anything you can tell me about this sign would be very helpful. thank you
I have been a faithful Levi Strauss customer for more than fifty years. I have been buying over the past couple of years the 527 Slim Boot Cut and have been pretty much ok with them. But I recently purchased a pair that well, they simply suck. One leg is at least 1/2″ shorter than the other and after several washings who knows. The denim material feels kind of thin and flimsy as compared to my favorite faded (after use) 527’s. You may say ” should have tried them on”. Well didn’t see any need to, I haven’t changed my size the last couple of years didn’t think you would change much either, my bad lol. Too late to return, the receipt has probably been recycled into who knows what and I washed the jeans when I got home after purchase. Well I have wasted enough of my and your time so this is the end of my griping old fart letter. Thanks for listening (or reading if y’all really do) lol. Y’all take care out there, Toby Carroll P.S. Probably won’t buy anymore that’s up to Levi-Strauss.
I wanted to write a letter and mail it to you and send a picture of what i am discussing.
I purchased a pair of black leather tie up dress shoes – possibly mens. they do not contain a size. The tongues have your logo on them.
The tongues of the shoes are too long and press against the front of my ankles which is not comfortable and could cut off circulation if i tie the shoes. Therefore I do not tie them. I put the top laces under the tongue and just slip into the shoes.
The first or second time I wore them, the knuckles of the 2nd toe of my right foot locked up and are still locked up. I know of no help for this problem.
Any ideas?
Thank you. Nancy