L Brands, Inc (formerly known as Limited Brands Inc. and The Limited Inc.) was founded in 1963 when Leslie Wexner opened a store with a $10,000 loan. He named the store The Limited because it sold only younger women’s clothing, in contrast to his parents’ general merchandise store. Wexner became chairman after his father’s death in 1975, and later CEO.
The Limited Brands went public on the New York Stock Exchange in 1969.
During the 1980’s the company made numerous acquisitions: Victoria’s Secret in 1982, 207 Lane Bryant stores in 1982, 798 Lerner stores and one Henri Bendel store in 1985, and 25 Abercrombie & Fitch stores in 1988.
The company owned Abercrombie & Fitch until it was spun-off into a publicly-traded company in 1996.
In the 1990’s the company developed Limited Too, Bath & Body Works, Structure, and Victoria’s Secret Beauty.
In 2007 Limited Brands transferred 75% ownership of its flagship The Limited chain to buyout firm Sun Capital Partners Inc. In 2010, the remaining shares were sold to the same firm.
L Brands, Inc. is part of the S&P 500, the Fortune 500, has 91,000 employees, and had $10.36 billion in revenue in 2011.
L Brands, Inc.L Brands, Inc (formerly known as Limited Brands Inc. and The Limited Inc.) was founded in 1963 when Leslie Wexner opened a store with a $10,000 loan. He named the store The Limited because it sold only younger women’s clothing, in contrast to his parents’ general merchandise store. Wexner became chairman after his father’s death in 1975, and later CEO.
The Limited Brands went public on the New York Stock Exchange in 1969.
During the 1980’s the company made numerous acquisitions: Victoria’s Secret in 1982, 207 Lane Bryant stores in 1982, 798 Lerner stores and one Henri Bendel store in 1985, and 25 Abercrombie & Fitch stores in 1988.
History
The company owned Abercrombie & Fitch until it was spun-off into a publicly-traded company in 1996.
In the 1990’s the company developed Limited Too, Bath & Body Works, Structure, and Victoria’s Secret Beauty.
In 2007 Limited Brands transferred 75% ownership of its flagship The Limited chain to buyout firm Sun Capital Partners Inc. In 2010, the remaining shares were sold to the same firm.
L Brands, Inc. is part of the S&P 500, the Fortune 500, has 91,000 employees, and had $10.36 billion in revenue in 2011.
Rosaliz Guzman-Soto says
I have been terminated and still working being terminated and nobody told me. I tried to have a chat with the store manager Gabrielle Perez (Galleria Crystal Run at Middletown N.Y. Store manager) and Kath Capone they avoided me when I tried to show her that I’d complete my I-9 form. I have evidence of it. LBrands said that I’m rehireble because I didn’t anything wrong, but the system terminated me because of that form (the one I’d successfully completed and have emails and screenshots). I still having no response from them. Why the system fired me for a form I’d fill out and why she re-hire and hire more employees and take me out? Still waiting for a call back to the LBrand regional office.
Katy Keith says
How can I buy all the girls and kids back from your company that you sold into sex slavery? I will buy them all for double what you paid to keep your hands off them anf your eyes to yourself.. God sees you touching on these little kids your gonna have to answer for it..
Sincerely Jesus
Simona Caciuc says
Bath and Body Works is REALLY sought after in Romania, we, (people from different cities in Romania) LOVE your products and would love to see stores open in Romania. Bath and Body Works products are THE NUMBER ONE PRODUCT requested by Romanians. We are a transport company and would LOVE to help in any way possible to bring Bath and Body Works to Romania. Please email. Thanks for your time.
Bob W. says
Won’t be buying Victoria’s Secret anymore. My wife does not want to wear underwear associated with transgender people. The underwear no longer turns me on, and is in fact a sure fire turnoff. Throwing it all out, and will not buy again
Jess says
To whom it may concern,
I just wanted to point out that the new Bath and Body Works store in Menlo Park Mall is overall a nice store and a great atmosphere. I was hired for seasonal help and I have to say that working for this company was probably by far my favorite compared to other jobs that I had in the past. The people were polite and fun to work with and I enjoyed stocking shelves and working offsite. Things were going well until the holidays started to come around.
I have come here to write a complaint about the store’s management and for the way how I was treated toward the end of my career at L Brands. I was scheduled to work on December 1st, candle day, from 2pm to 8pm, and in the morning I was feeling under the weather. However, I knew if I called out of work I would also be responsible for calling one of my coworkers to take over my shift, but it would also make me look dumb if I called out an hour before my expected time for work. I went to work and tried to work through it in hopes of feeling better later on. About four hours into my shift, I was told to go on my 15 minute break but unfortunately after coming back from my short break, I fell ill and left my shift two hours early. I did not know who to tell what I was going through nor did I know how to tell anyone what was happening so I told the district manager not even knowing and I left.
About a week later I realized that I was not being scheduled to work. At first, I did not think anything much of it, maybe I was just given a few days off. But I had only worked about six days and got paid once, and my schedule started to look empty. Another week went by, and there was still nothing in my schedule. By the third week, I started to think that I was terminated because I left work early because I was sick. I decided to call the store and ask what was going on. I got on the phone and asked if I could speak to a manager, and that I was concerned about my schedule. The person who picked up the phone, was extremely rude and nasty to me and told me that “we can’t talk about this issue right now,” told me to call later and hung up. So, apparently it is an “issue” for an employee to call the store and ask about why they are not being scheduled to work in the last three weeks.
Later on, I went to the store in person on my own time in hopes of speaking to someone about my dilemma and hopefully get some answers. I want to note that when I went into the store it was empty, and the only sale going on was $1.95 hand lotions. I went up to the register and I asked one of my coworkers which manager was in and that I needed to speak to someone about my schedule. I waited for about 10 minutes and was told that the manager(s) were too busy to come out and speak to me and told me to call the next day after 3pm as that would be the time the manager of scheduling would be in the store. The next day, I called the store around 4pm and said I would like to speak to a manager about my schedule, and I tried to explain that I called days before and came in person as well and I was cut off and was told that the regional manager was in the building and that was the reason why that they could not speak to me. But I was told that it was an “issue” for me to ask. After being on hold with the manager of scheduling I finally explained my situation and asked if I was still employed and I was surprised that I was told that I was still “employed,” but I wanted to know why I was not given any hours in the last three weeks. I was told that the managers only give hours to the top best sellers in the store and for the people who catch onto the material quickly throughout the holiday season and I was not one of them. I was told that based on my performance on candle day I was just ‘floating’ around and I would have been given more hours if I was put on register. However, I was scheduled to be on register on candle day, but I was never trained to be on register.
When I was trained for three hours each, I was trained to stand on the floor and give demos on customers on lotion, not to work on register. I explained to my manager that I apologized for leaving my shift early because I was ill, and even offered to give a doctor’s note from my visit the week after as proof that I was sick. I said that I was fine the day before, and that I had no intentions of getting sick the day I was supposed to work and had no intentions of leaving work. I was told that the next time I was sick, I need to tell ahead of a time but that she understands that these things happen but work is a priority and health comes second. Although I disagree with this, I still think that I am unemployed because I left work early for being sick and it is unfair for her to tell me that my performance was poor on candle day but I was sick. I managed to work 4 hours that I could stand but I am disgusted with the way how I was treated on the phone and in person. I still have not seen any shifts, but it was a shame because I enjoyed that job for as long as it lasted.
Beth Bentley says
The Victoria Secrets at Meadowbrook Mall has the rudest customer representive that so have ever met. As a frequent shopper, this isn’t the first time I have encountered this experience. From now on, my friends and I that have spent a lot of time and money there, will no longer be shopping there, plus many of family members. This is very very poor customer service. She absolutely should be ban from working with the public. Rachel is the name i of this obnoxious sales person. No customer should have to deal with that. She has been reported multiple times.
V. Velasquez says
I have been a consistent shopper of the Limited Corporation’s businesses( Victoria’s Secret, The Limited and Express) for WELL OVER 25 years. I am submitting a complaint about an order I ORIGINALLY placed on 8 Dec 2016. A week after receiving an initial correspondence about having received my order, I heard no further notices as to my order being processed or being readied for shipment. When I called Customer Service, I was told that some of the items I had ordered were no longer available (despite the screen showing there were 5 (you pick the number) left, and was told that I should retry ordering those items that were available still. So, I did. After placing the order and receiving its confirmation did I see your notice that all sales were final (something that wasn’t there for the original order & I do not recall seeing this notification at any point while placing the order). It also included not being able to do exchanges. I was mot happy to see that AFTER having placed the order, but remained hopeful that everything would fit. Fast-forward to a month later, when I FINALLY received the order… and half the order DID NOT fit. Now I’m having to suck up the losses because I am unable to exchange or return the items. Let me just say that it is disappointing that you would every permit such practices in your corporation, and it will be the straw to break the camel’s back. You have just lost a long standing customer to your shady practices. I do not plan to shop online at any of your corporation’s websites, nor will I shop at any of your corporation’s stores ever again.
S. Elia says
I just wanted to commemorate in writing the precise date on which I went from being a consistent, LBrands consumer for 25+ years, to one who could not be persuaded to spend another dime at your Limited stores for any reason. After a 75 minute phone call with “customer service” (used loosely of course) simply to learn the status of an online order placed 11/25 for which I had received NO additional correspondence following the initial email order confirmation, I was notified that
1. There was no guarantee my order, originally scheduled for delivery this week to use as gifts, would still arrive prior to Christmas.
2. A yet to be determined number of items in my order had sold out, so I should “just wait and see” if/when these items will be restocked, though it was quite possible they wouldn’t be at all, and I wouldn’t be made aware of that until after the holidays–the sole reason for my purchase.
3. Despite not a single piece of my order leaving their location yet, there was only “a 50/50 chance I could still cancel the order in its entirety at this point.” Apparently once the warehouse prints the invoice, it is simply impossible to get word to the order fulfillment team that the order has been canceled, without totally and completely throwing the LBrand packaging system into a tailspin of chaos and confusion from which they would likely never recover.
4. My ONLY option to ensure successful cancellation would be to submit a stop payment request to my financial institution, ultimately incurring a $29 bank charge as a result.
If LBrands were strictly selling mediocre quality apparel at terribly unjustified high prices, that wouldn’t necessarily be a deal breaker. Those two characteristics IN ADDITION to horrendous customer service however, leaves me with no reason not to terminate my patronage immediately and indefinitely. It’s unfortunate, because as a customer since the days of Limited Express who is now included in the target demographic of working professional, with dual incomes and no kids (see: disposable income available for unnecessary purchases at stores like this), one would assume better effort would be put towards retention.
Well, I suppose I can conclude that if long term customers are this expendable, I incorrectly assumed that the near-daily sales offering substantial discounts like those seen at low end retailers, was indicative of a business feeling the economic strain experienced by the industry as a whole, and contrary to my belief is actually thriving quite well financially. Bravo on your unwavering success, LBrands.
Ned says
To whom it may concern:
I am interested in purchasing all of your victoria’s secret discontinued merchandise and overstock containers. I would also like to have your ok to sell
It in Europe. Please contact me at 602-330-XXXX
Kathleen wiggins says
Greetings, We really love your Weekender 678 jeans, a few months ago I purchased 3 pair. Are you going to offer/sale the Weekender 678 jean in white again? I hope so. Thank you, Kathy Wiggins
katwiggins at Msn.com
Pablo Jimenez says
Hello, I have been in Times Square area for over 5 years. I’ve noticed you open an Express Store which I see is doing poorly. I have a great idea for that location & I know it will help your bottom line. If interested in my idea email me at above email!
Ruben Colon says
I am trying to reach out to your Design & Construction Office/Dept in NYC. I have made numerous attempts via phone to your Ohio Corporate Office number. If there is a number or an email that I can reach out to, I’d very grateful, thank you.
cara schwab says
We are fine art photography studio with locations at the historic ‘Castle” New Jersey and on the Upper West side in a historic 1900 row house. We would love to work in conjunction with you on promoting your lingerie with a boudiour session. Please check out our website at JeRevele.com. Would love to hear back from you