The Hard Rock Cafe was founded by two Americans in London in 1971. Isaac Tigrett and Peter Morton began covering the walls of their restaurant with rock and roll posters, records, and other memorabilia. The Seminole Tribe of Florida purchased the chain in 2007.
The company has amassed one of the largest collections of rock and roll memorabilia in the world. The first piece of memorabilia came from Eric Clapton, who wanted to hang his Fender guitar over his regular seat. This caused Pete Townshend to put one of his guitars over his regular seat at the Picadilly restaurant. The movement went on from there. There are currently 191 locations in 59 countries. There are approximately 157 cafes, 22 hotels and 11 Hard Rock gambling casinos.
The company runs a chain of themed restaurants, hotels, and casinos. Some of the hotels and casino locations have been sold to various companies over the years, but the cafe’s remain under the control of the Seminole Tribe of Florida, with headquarters in Orlando, Florida.