General Mills was originally founded in 1856 as the Minneapolis Milling Company by Robert Smith.
The name General Mills wasn’t adopted until 1928 when then named Washburn-Crosby merged with 26 other local mills.
In 1929, the company introduced Better Crocker coupons on the box tops of their products.
In 1965, the company acquired Rainbow Crafts, maker of Play-Doh.
In 1970, the company acquired Red Lobster, then only a 5 restaurant operation and expanded it nationwide. In 1982, Olive Garden was created. In 1995, the restaurants were spun off as a new company, Darden Restaurants.
In 2001, Pilsbury was acquired.
Today, General Mills produces many popular food brands including Betty Crocker, Yoplait, Totinos, Pillsbury, Green Giant, Cheerios & Lucky Charms. In total, their portfolio is comprised of over 100 food brands.
General MillsGeneral Mills was originally founded in 1856 as the Minneapolis Milling Company by Robert Smith.
The name General Mills wasn’t adopted until 1928 when then named Washburn-Crosby merged with 26 other local mills.
In 1929, the company introduced Better Crocker coupons on the box tops of their products.
History
In 1965, the company acquired Rainbow Crafts, maker of Play-Doh.
In 1970, the company acquired Red Lobster, then only a 5 restaurant operation and expanded it nationwide. In 1982, Olive Garden was created. In 1995, the restaurants were spun off as a new company, Darden Restaurants.
In 2001, Pilsbury was acquired.
Today, General Mills produces many popular food brands including Betty Crocker, Yoplait, Totinos, Pillsbury, Green Giant, Cheerios & Lucky Charms. In total, their portfolio is comprised of over 100 food brands.
Ava Dillman says
Affordable, KETO CEREAl , you are missing the biggest modern market! Make almond or coconut flour cheerios. Biggest food rage for health & weight loss! Affordable low carb cereal on store shelves & not on special order! Please help.
Margot says
Margot Vaughan
XX West 90th Street 2K
New York, New York 10024
email: nahguav1@ gmail.com
October 22, 2019
Progresso Soup Corporate Office & Headquarters
P.O. Box 9452,
Minneapolis MN 55440
Re: Poor quality chicken in all soups containing chicken
Customer Relations:
I have purchased Progresso soups for many years, spending probably 100’s of dollars at many locations, VA, MD, CA, NY, NJ, etc. Unfortunately, I have been eating them not realizing, because I never looked closely, the poor quality of the tiny pieces of chicken in the soups containing chicken (surrounded with fat).
To resolve this problem, I would like to request that Progresso make an effort to use chicken of a higher quality not surrounded with fat. I would like to resolve this problem quickly and would be grateful if the process could be completed by immediately in new production of future soups. Please feel free to call with questions. I can be reached at cell:917.293.XXXX I can also be reached via email: above.
Thanks in advance for helping to resolve this matter.
Sincerely,
Margot Vaughan
Cc: Better Business Bureau
AARP Consumer Protection
Consumer Alert
The National Association of Proactive Consumers (NAPC)
VeraLee Lewandowski says
I’ve very unhappy with your new 70 calorie Fiber ONE Soft-Baked Bar. They used to have 90 calories per bar and were great tasting. I ate one everyday to control my fiber intake. What did you do to them to make them so dry and ucky.
It was my morning treat. Now I might as well by Aldi’s Mill Stone brand . They taste the same and cost a lot less.. We bought the Lemon, Strudel, chocolate brownie, cheese cake, all the different flavors. Now nobody likes them in the family. Give us the extra calories and better flavor. You messed with something I have recommend them to everyone I know. Too bad you messed them up and ruined the flavor and texture.
Matthew R Jordan says
I would like to use my company Falcon4 to make Marvel’s WonderMan Cereal with Marshmallow. Please make the cereal toasted and good plus sweet. If needed call the BBB.
Ann Miller says
I am disgusted, shocked, and sickened to find out that the cereal that I grew up on as a child, fed to my children, and have for breakfast seven days a week, contains oats that have been sprayed with glyphosate, a cancer-causing weed killer.
It’s appalling that a corporation like General Mills would stoop so low, as to put profit before human health. If you can’t find a way to grow oats without pesticides, then don’t grow them.
Everything is affected by cancer causing pesticides, from the bottom of the food chain to the top.
I don’t want to hear that a low level of pesticides sprayed is acceptable. No level is acceptable to those who consume it.
The word will be spread widely until General Mills comes up with a quick plan to stop the spaying and danger to lives and the environment.
I will be waiting for a response to my message, explaining what will be done to alleviate this problem.
Sincerely Ann R. Miller
Christina Schoenfeldt says
Oh my god I had no idea
Gordon Partlow says
I have been enjoying the Nature valley granola bars for years but today I bit into a piece of metal. It’s about half the size of a .22 bullet but very hard. I have not been to the dentist yet but would like to know if you intend to check your equipment for missing pieces and how you intend to compensate me. The barcode on the package is 0 16000 44282 5 thank you for a prompt response
Gordon Partlow says
I have been enjoying the Nature Valley Granola bars for years but this morning I bit into a piece of metal. It’s about half the size of a .22 bullet but very hard. I have not been to the dentist yet but I would like to know if you will check your equipment for missing pieces and how you intend to compensate me. The bar code on the package is 0 16000 44282 5 Thank you for a prompt response
Michelle Wilhelm says
Hi I would like to speak with an actual cooperate worker. I have tried to contact someone numerous times only to get a response that has nothing to with what was submitted.
Kyle Joseph Sievertsen says
Dear General Mills Cereal Company,
Please General Mills Cereal Company, I Want To Stop The Trix Rabbit From Being A Breakfast Cereal Mascot While I Want The Trix Rabbit To Retire While I Want To Replace The Trix Rabbit Into Alot of Kids While Please On His Retirement, I Want Him To Act Like A Bunny, A Rabbit, and A Hare To Eat Bunny Rabbit Hare Food and To Be A Bunny A Rabbit and A Hare and Never Stop Retiring To The New Trix TV Television Commercials Again and It Will Be The End of The Trix Rabbit and I Want Turn and Transform The Trix Rabbit Into A Bunny A Rabbit and A Hare Is Acting Like A Bunny A Rabbit and A Hare To Eat Bunny Rabbit Hare Food and Never Eat Alot of Trix Brands Again Means One More Time To Say and Talk and Tell To The Trix Rabbit By Saying and Telling and Talking To The Trix Rabbit and Saying To The Trix Rabbit, “Silly Rabbit, Trix Aren’t For Kids and Rabbits Anymore While Trix Aren’t For Rabbits Anymore While Silly Rabbit, Trix Are For Kids” and PLease, THat’s All of It Is Going To Be Seriously True and Seriously Real!,
Sincerely,
Kyle Joseph Sievertsen
Billy Shoaf says
I have been buying and eating your Total Whole Grain cereal for many years and have been satisfied. This box I bought last was nothing but crumbs for the most part which only gets soggy when you pour in the milk. I am sending you the code on this box so you can maybe check it out. It cost too much to just throw out the crumbs…… which were in over half of this box. Here is the code………01JUN2018 CW005201. Please send me a reply!
KarenGracePhotography457333345 says
I am inquireing on a STOCK check under Karen Grace Macke my old divorced name and my renewed 10 yr Sole Power Sole Proprieter Business D.B.A2012.-Karen Grace Photography Harris County Tax ID45733XXXXX. My current maiden name now Karen Grace Sjoden TEXAS DriversLicense09XXXXXXXX . This is a quarterly check missing through inaccurate address.
My current Address Karen Grace Sjoden PLEASE contact me About this.
Karen Grace Photography Harris CoTaxID45733XXXXx or Gracepinstripping#45733XXXXX
Montgomery TX 77356 Phone 936-582-XXXXX
Geritrude Smith Sjoden WILL or Herbert Eric Butts Will -Fruad from inlaws stealing checks.
roberta geary says
This is a COMPLAINT against your TV commercials for Honey Nut Cheerios. Although in general, the dancing parents and kids are adorable, the scene with the black father in the orange shirt is downright obscene. He is rubbing is crotch as though he’s masturbating, and although we expect such filth in a rap video, in this commercial it is disgusting. We’ve complained many times to your general email, with no results. We are therefore filing Obscenity complaints with the FCC and crIminal Pedophilia/Distribution of ChIld XXXXXography with the U.S. DOJ. WHAT IS WRONG WITH YOU? Do you think buggering your own daughter is funny or cute?
Mr. Lee MacBride says
I would like to register my protest to the discontinuation of Total Raisin Bran and Oatmeal
Crisp Raisin Bran. These two cereals were the only two cereals I ate for breakfast every
morning for the last twenty years. What was the logic behind this decision? Now, I will be
a reluctant buyer of Post Shredded Wheat and Bran! Please respond to my protest.
I would like to hear the reasoning behind this business decision from the person or persons responsible. Some flunkies email will not suffice!
Lee MacBride
Chagrin Falls, Ohio 44022
Lydia Stettler says
I read in Wednesday’s paper that Fiber One’s sales slumped 4 %. Fiber one bars taste delicious and are low in calories. BUT I DO NOT BUY THEM SIMPLY BECAUSE THEY ARE NOT LABELED “NON GMO” OR “ORGANIC”. Our home is surrounded by GMO corn and soy fields. jWe watch farmers SPRAY HUNDREDS OF GALLONS OF ROUNDUP WEED KILLER ON THESE CROPS.NOW WE READ THAT WHEAT AND OAT CROPS R SPRAYED WITH WEED KILLER SO FARMERS CAN GET THOSE CROPS OUT OF THE FIELD FASTER. THAT IS DISTURBING AND SHOULD BE ILLEGAL. So we only eat foods that are organic or at least non GMO. We buy Annies, Cascadian Farms, Kashi, Field Day but no Fiber one bars and I prefer the taste of your bars, used to take them to friends’ houses, but unless its clean food, WE DO NOT BUY IT. SAME GOES FOR CEREAL AND WHATEVER ELSE YOUR COMPANY MAKES.
Elaine pope says
I purchased several cups of greek yogurt parfait. I love the yogurt and the crunchy pieces , but when I was eatng the blueberry yogurt parfait there was some kind of plastic piece inside the yogurt I was chewing on. How did that happen to be in my cup . I purchased it from ACME in Jersey City. Very disappointed. I took pictures jus in case you want evidence.
Betty says
I have used your tube products for years and love them. Has there been any thought to making corn muffins in the same way?
melissa callahan says
The flower idea is a good idea but it would be a big feather in your hat if you could get the plans from Australia for the bee hive project that they are developing but don’t have the funding for and bring it to America for the bee keepers here. It helps stop the colony colaps syndrome that we experience by not disturbing the bees to collect the honey. Here is the link for the hive project .honeyflow.com.au
kathryn faulk says
I am writing because my father who will be 75 yrs old this weekend has been eating your cereal TOTAL EVERY SINGLE MORNING since you launched it in the early 1960s. He is a retired police officer and US Army Veteran and he will not eat anything else but, a bowl of this cereal daily. Took a picture of him recently w/ his morning ritual and I told him I was telling the company who made it how LOYAL of a customer he has been over many many years. Its a memory I have had since my childhood of him sitting at the table w/ his box. He even takes it on vacation.
Kenneth Proffer says
I bit into a piece of ceramic or green glass the size of a quarter, from a box of chocolate lucky charms! Chipped my tooth, now I have to go to the dentist, that’s an expensive box of cereal
KL says
About three weeks ago we had. Purchased a hamburger helper had went home cooked it and the first bite my husband took cracked his tooth just as that happebd it take my first bite and something hard as I started to to chew. I spit it out and there was about a dime size hard glass like plastic in it. We are thankful our grandkids were not there and eating it as well. We usually have a couple of them off on through out the week. And. that it was not worse than my husband chipping a tooth. As it costing us out of pocket to repair it as well as lost wages to get it taken care of. I had contacted GM the following morning told them about this and was treated with the impression I was inconviencing them. And offered a couple certifates. Hell no this does not this I have called two other times and sent email. Told each call someone would contact us. But big surprise! that never happened. So we have contacted an attorney. This is not ok and that its not important enough to just be ignored. Won’t be buying GM ever again.
Kenneth Proffer says
I just posted on how I bit into a piece of ceramic or green glass from a box of chocolate lucky charms…Then I read your post. I’m going to call them first thing in the morning… I eat my cereal at night ?
David EVANS says
GMO-SOY-CORN SYRUP: With all of the evidence of what GMO is, I was disappointmented to find that you use GMO food products in 2 items I buy from General Mills. Nature Valley Oatmeal Squares and Nature Valley Trail Mix Granola Bars. In addition, you use SOY and its’ derivatives in these and many other products you manufacture or have made for your distribution. For reasons I have yet to find out WHY ANYONE uses GMO and SOY based components in your product mix. Soy serves no real useful purpose and there are numerous ingredients that are safer. Perhaps you own stock in SOY farm products. Business trumps healthy food products. The evidence is there against these 3. Use Natural sweeteners They are just flat BAD and harmful to our health. When the public gets wise to you is when you will take these out and label the packaging accordingly. Your competitors are getting WISE and beating you to the punch and I am looking for them. I will NOT buy these products. For those who do not understand GMO, do your homework. You will not like what you find.
Mark Karger says
A while back I submitted a fun commercial marketing proposal inspired by a news item and a crazy videos show that aired in the same week. Both, oddly and innocently enough, involved Yoplait Yogurt. Somehow, instead of the advertising dept., it got routed to this lady at G.M. who sent me this letter about recycling trash and all their efforts to save the environment. She was so lame and so far out in left field with her response that I just lost the desire to see it through. I really had no expectations that the idea would go anywhere, but it would have been nice if she had at least sent it to where it was addressed to go. It was good stuff! I was just going through some old files and came across the letter that I sent her, and it got me all worked up again so I came back looking and found this site. Wish I had found it first and not the Grim Reaper. I might be a marketing mogul by now. Ha ha. Thanks Mark
Elena says
I am glad that your taking artificial coloring away. I would like to see less sugar in the cereal. With corn syrup and the sugar I feel like I am eating a cady bar for breakfast. Cocoa puffs are the worst .
Sydni says
Hello I am very upset you guys stopped making yogurt covered Cheerios… They were my favorite ones ever! I’ve been looking for years for them.
RD says
I would like to know if you add your BHT to your packaging and not to the food? Post Ceral adds it to packaging to keep ceral fresh not to the ceral it’s self. It is my belief that BHT is a cause of Cancer and this should be taken seriously and your concern to your consumers should be of the upmost importance. If you indeed add the BHT to your packaging and not to the ceral it should be written on the boxes. If it is added to your ceral please stop! Children are dying from the chemicals in our food and they are dying from cancer, young children who are old enough to enjoy ceral. I am not saying you are the cause. I am saying these could be your children. And our jobs as adults are to protect our children from anything that can harm them. I ask that you don’t ignor this message like I have read in other comments.
Ruthann Goddard says
I cannot find GM Cinnamon Toast Crunch Treats. Our Publix’s store stopped selling them.
Walmart sells them, but they are never in stock. I need these. Please tell me where I can purchase these wonderful treats .. I appreciate it a lot.
Maurice Gahafer says
I am look to find out if I can order Vintage Pillsbury “BEST” Flour Canister Tins. I have had a set of 6 for 20 years do not remember where I got them but am looking to replace with new ones if avail The tin read Chas-A-Pillsbury & co with a picture of a eagle on the front under the eagle it reads BEST. Thank you for your time
Beverly Harvey says
Beverly Harvey
Glen Burnie,Md.21061-2333
*Looking For Entry Level Position Of Employment In Your Accounting Department:
-Brief Past Employment History:
-Lexington Mkt.,Customer Service/Cashier:
-B.Green & Co.,Receiver,Payroll,Coordinator,Purchasing Agent:
-Bankers Title; Post Cloising
Ref: Benjy Green/Ed Kirby
**Happy Holidays And Look Forward To Hearing From You!
B.Harvey
John Good says
Re : TRIX
Whom ever the management team that made the decision to switch from the regular TRIX to the mini trix must have had a 3 or more martini lunch that day.
I tried the mini’s and did not like them at all. As I have read and heard, the sales of your mini trix are low. now is the time to buy a clue and get TRIX back to what they were..
Make a smart move and GIVE all the remaining mini’s to a homeless shelter, a battered women’s shelter, or any food bank. This would rate high on GM’s part and the public’s respect for you and BRING BACK the regular TRIX that so many of us like and have been eating for years.
I’m a 70 year old male and want my regular TRIX back. I refuse to purchase the mini trix.
John Good
PS: I doubt that you will respond to this complaint or any other as I have read from the above list. But, it would be appreciated.
Martha Basdekis says
Please email me about your issue. Maybe I can help. General Mills doesn’t care, but I do ! Let’s chat 🙂
enattitudeXXXXXXXX
Liz fleming says
Cocoa puffs and lucky charms are my all time favorite cereals. But tonight I couldn’t decide which one to have for my bedtime snack.so what did I do???? I poured a bowl of cocoa puffs and then i picked thru the lucky charms and took out a bunch of marshmallows and put the marshmallow in the bowl of cocoa puffs… And can I just say I can’t believe nobody has thought of this yet……so if u guys want to use my idea in exchange for a lifetime supply of our new creation…well id be ok with that hahaha.plz consider my idea its super yummy and would sell a lot.thanks..Liz Fleming
rosa montemurro says
Dear general mills:
I usually do not have,anything to say…but I buy many fiber one coconut almond protein bars and I was very distraught when I open a box of 5 to only find three. Like I said before I am a consumer and buy up to ten boxes every two weeks and just wanted to point out this error!!
Martha Basdekis says
Please email me about your issue. Maybe I can help. General Mills doesn’t care, but I do ! Let’s chat 🙂
enattitudeXXXXXXXX
Patricia Mattingly says
I bought a package of Betty Crocker Fudge Brownie mix on Sat. Oct. 3 2015. While mixing the ingredients I found a 1 in X1 in piece of something very very hard. You couldn’t break it except maybe with a hammer. I am taking the piece to the store to get my money back. If my husband ot I had taken a bite of the brownie if I hadn’t found it we could have broken a tooth. Please respond to this e-mail . I am sharing it on Facebook.
Martha Basdekis says
Please email me about your issue. Maybe I can help. General Mills doesn’t care, but I do ! Let’s chat 🙂
enattitudeXXXXXX
G. Collins says
I have been in contact with the customer service dept. of General Mills several times about how to buy the original Trix cereal and not those horrific MINI’s (which turn into a sloppy mush soon after milk is added). After a few generic replies that never answered the question, I finally received one that said they would not be making the original while the “Limited Edition” Mini Trix is available (and would not give me a date when the original would be available).
My son has Asperger’s Syndrome and Celiac’s Disease, so he can only eat certain foods, and the Asperger’s affects him to the point where the only breakfast cereal he will touch is the original Trix (which is also gluten free); he tried the Mini Trix ONCE, and it became soft and mushy almost immediately, and he wouldn’t eat it any further.
I don’t know why you can’t have BOTH versions out at the same time, and people could decide for themselves which one they want. Every store I’ve shopped in (and I’m up to about 20 so far), has run out of original Trix stock, and each has told me that the sales of the Mini Trix are far less than the original Trix, and in every store I’ve visited, the Mini Trix was stock full on the shelves and not selling (while you could see other cereals selling as usual).
Why did you feel the need to mess with the original Trix? Wouldn’t simply adding the Mini Trix as an alternative be adequate? Thanks for nothing, and now my son doesn’t get his morning breakfast because of your short-sighted decision.
VP says
I purchase Progresso soups regularly. This is the second time I find a fly in the soup. I will never purchase these soups again. The first time I thought it might of landed in the plate while I waited for my daughter to eat. This time, she needed help opening the can as my husband pulled the lid, he saw something black and asked that she verify what it was. She headed to finish opening it and took a spoon sure enough a fly. She began vomiting and was sick all afternoon. She never wants to eat this again.
I am very disgusted I thought they were good soups unfortunately I suggest that people no longer consume them. I would like some sort of compensation for the terrible experience my family has had. I still have the can of soup and pictures that I will share on the internet.
Gerald Eubanks says
We bought several boxes of Betty Crocker Brownie mix (Our favorite) and started noticing that they were unusually chewy and lumpy. We didn’t pay much attention at first thinking it was just lumps of dough that didn’t get mixed thoroughly. On the next to the last box, I noticed several small and a couple of large clumps of something semi solid but rubbery. We first thought it might have been plastic but we finally decided we simply couldn’t tell. I took a photo of the foreign matter and the barcode and other information located on the box that might have been pertinent. I then emailed this info to General Mills thinking they might be concerned but I never heard a word from them and the matter was forgotten.
Last night my wife opened the last box and made another batch of Brownies. You have to understand that she is a meticulous cook and a neat freak. There is no way she would allow anything foreign to get in her food when she prepares it. This is especially true since this was second time this happened on the previous box of brownies. We ate one piece each and didn’t notice anything foreign in it first (actually we weren’t looking for anything having already forgotten the previous incident). I do remember noticing a lump or two but didn’t give it much thought. Tonight, after dinner, we each had another brownie but this time we both chewed into something that felt foreign and gristly. I washed the pieces in the sink and they appeared to be some whitish gristly matter. We went through the remaining brownies and found even more large chunks. One piece seemed to have a puss pocket but was more likely an exposed bubble (I hope). Whatever it was, it was gross looking and I‘m not sure I will ever want to eat another brownie. I did have diarrhea later but my wife was didn’t so I’m hoping it was only a coincident.
I realize that foreign material sometimes gets into food products but I thought it significant that it happened with two packages. That might indicate the possibility that a large batch might be involved.
My question is, is this the correct place to report this type incident or should we report it to a consumer advocate group. This is the first incident (actually the second) we’ve had with a consumable product but I thought I should bring it to your attention.
Thanks for your consideration, Gerald Eubanks
Phyllis Acord says
My son sent off a birthday card printed on back of a box of Trix cereal
months ago to the rabbit . He was very excited about it becsuse it
promised him he would receive a gift packet from your company.
He waited for weeks standing daily at mail time and never got anything.
I realize you guys probably got lots of requests for this same priz
packet but i think its pretty crappy not to at least try to answer children
who are the major users of your cereal.. i contacted the company the fifteenth
day of Sept.2014 about this issue and was told the company failed
to order enough of these prizes because they miscalculated the
number of responses they’d get from doing this promotion!!
I know the rabbit isnt real but children are innocents and expect
things they are promised… im not buying anymore G M products til
this issue is addressed. Its not right to tell stories to kids. They
dont understand !!!
Cathie schmitt says
I ate one of your chocolate fudge brownies last night and almost choke to death on a piece of plastic that was inside. I was lucky but a small child might not have been.
mark fitch says
I just want to say thanks for keeping America working. good job !!!!!!!!
Linda Diamond says
I have been eating the fiber bars for years and recently found that most of them now state 20% fiber not 35% fiber. Why? What happened?
joseph bull says
I have eaten almost solely Cherrios for breakfast for about 25 years.
No more.
Your decision to no longer use GM foods in this product was gutless.
Anyone with half a brain knows that every living thing has been genetically modified numerous times over the centuries. If you are not going to use GM material in your products just don’t make any edible products.
Henceforth I will avoid all General Mills products.
Antoinette Biggs says
A package of Betty Crocker White Chip Macadamia Nut Cookie mix has been found to be rancid. The expiration date is not until 12 March 2014. I have never had this happen before. The only numbers on the envelop that I found were: AV 2052 4. These number are very hard to read and I suggest that the format be more user friendly. I have saved the envelope with the “smell” if you wish that I mail it to you.
Thank you!
Gary KOLSRUD says
thanks to your announcement about not using gmo grains in your cheerios product I won’t be buying them anymore. It disheartening to see a big corporation capitulate to probably the likes of Ronnie XXXXmins who is a crackpot leading the cause to eliminate gmo grains for any food products
V says
I bought eight boxes of General Mills Fiber One cereal because they had a promotional code inside the box. For every two codes, you get a free movie ticket. They all said “invalid code” once I entered them online. I called a customer service number found on the websites only to be told that there is nothing they can do about it.
I’m out of work so it would be a treat to bring my family to the movie theater for free. What should I do next?
xaviea moore says
I have been a fan of cinnamon toast crunch for years. I experiment with reciepes 3 Came to mind cinnamon toast icecream sandwich, icecream bar with sprinkled cinnamon simmalar to strawberry crunch bar but cinnamost toast is greater because the famous crunch,last a 6 oz cup of vanilla cream sealed clear plastic cap with cereal and a spoon cereal especially this should be eaten not only breakfast a better and healthier summer