In 1944, pharmacist Benjamin Green decided that he wanted to make a type of skin protection or sunscreen for soldiers in the war. He began mixing various chemicals in his own kitchen and used the bald spot on his head as a means of testing his product.
Originally meant as a sunscreen, Green’s original product, which he called Red Vet Pet, smelled bad and was thick as paste. He began experimenting, adding coconut oil and cocoa butter to his mix. He realized that this product gave some protection but caused the skin to turn a “copper tone” in color. A product was born.
Coppertone became a household name after an extremely popular advertising campaign featuring a little girl and her dog, who pulls down her swimsuit bottom to reveal her tanned skin.
The company has had numerous other campaign ads, but none to equal the popularity of the little Coppertone girl.
Today, the company is owned by Bayer, an internationally known conglomerate based in Germany. Headquarters for Coppertone/Bayer in the US are located in Whippany, New Jersey.
In 1944, pharmacist Benjamin Green decided that he wanted to make a type of skin protection or sunscreen for soldiers in the war. He began mixing various chemicals in his own kitchen and used the bald spot on his head as a means of testing his product.
Originally meant as a sunscreen, Green’s original product, which he called Red Vet Pet, smelled bad and was thick as paste. He began experimenting, adding coconut oil and cocoa butter to his mix. He realized that this product gave some protection but caused the skin to turn a “copper tone” in color. A product was born.
History
Coppertone became a household name after an extremely popular advertising campaign featuring a little girl and her dog, who pulls down her swimsuit bottom to reveal her tanned skin.
The company has had numerous other campaign ads, but none to equal the popularity of the little Coppertone girl.
Today, the company is owned by Bayer, an internationally known conglomerate based in Germany. Headquarters for Coppertone/Bayer in the US are located in Whippany, New Jersey.
I have been using Coppertone for 50 years….everywhere I go people always comment on how tan/dark I get…I used to enter tanning contests and I won them all….is it possible to apply to be a spokesperson, advocate, or even a poster boy for Coppertone? 🙂 I work out everyday and am in great shape…
thank you kindly…
I am very upset!!! I have always used coppertone kids . this year like always I bought it for my family . over memorial weekend we went in our pool for 5 hours I applied it to my son, daughter and husband 3 times in 5 hour spand , all 3 ended up with 2nd degree burns! my kids were in such pain they had to miss the last two days of school because clothes hurt them and now on day 4 they are peeling and raw and still in pain my husband had no choice but to work in pain !! my son who is 11 has never burned in his life till using this bottle . I was the only one NOT using sun block and DID NOT!!!! burn not even a little !! there is something wrong with your sunscreen or the batch. kids 50 spf. if I did not burn and was using nothing and they did using your product !!! I am so very upset that I trusted your sunscreen for years and now this happens
I have a picture of my 3 yrs old granddaughter you really need to see . she posed like the coopertone girl.it was just natural.
Maybe she could be the new 2018 coopertone girl.
Let me know I you are interest. Thanknyou