Advantage Rent a Car was founded in 1963 in San Antonio, Texas, by husband and wife team Kenneth and Helen Walker. The original name of the company was $3.99 Car Rentals and the couple had only 5 cars. The main source of business at that time was the large military base stationed near San Antonio.
The company has been sold several times over the years and now is owned by private investment firm Catalyst Capital Group. Today, the company has more than 40 airport service locations, 5 more at hotels in Hawaii and Las Vegas, Nevada, and more than 23,000 cars. The majority of customers are tourists visiting California, Florida, and Hawaii.
Advantage Rent a Car filed for bankruptcy in 2013 and was acquired at that time by the Catalyst Capital Group. Company headquarters are now located in Fort Lauderdale, Florida.
The company announced that it had acquired E-Z Rent a Car in early 2017.