Twin brothers Adam and Ryan Goldston began working on their business idea while they were still attending college at USC. The brothers played on both the football and basketball teams at college when they decided to design an athletic shoe that would help improve their game.
They became legends almost overnight. While designing and selling other types of athletic shoes on a small time basis, they found that the NBA had banned the use of their basketball shoe called the APL Concept 1, as it gave players an “unfair advantage.” Adam stated in one interview that the company sold more shoes in the 4 day period after the ban than they had in 6 weeks. 
Currently, the company sells its products online or at selected retailers, such as Lululemon. 
While the company won’t give actual sales figures or revenue numbers, they do say they are currently returning all profits back into the company for development and expansion. The Goldston’s hope to have running and other shoes ready for Olympic teams in 2020.
Athletic Propulsion Labs, commonly referred to as APL, have headquarters in Beverly Hills, California. The company recently introduced the worlds most expensive sneakers, made from crocodile skin and dipped in 24K gold.
Athletic Propulsion Labs (API)
Twin brothers Adam and Ryan Goldston began working on their business idea while they were still attending college at USC. The brothers played on both the football and basketball teams at college when they decided to design an athletic shoe that would help improve their game.
They became legends almost overnight. While designing and selling other types of athletic shoes on a small time basis, they found that the NBA had banned the use of their basketball shoe called the APL Concept 1, as it gave players an “unfair advantage.” Adam stated in one interview that the company sold more shoes in the 4 day period after the ban than they had in 6 weeks.
History
Currently, the company sells its products online or at selected retailers, such as Lululemon.
While the company won’t give actual sales figures or revenue numbers, they do say they are currently returning all profits back into the company for development and expansion. The Goldston’s hope to have running and other shoes ready for Olympic teams in 2020.
Athletic Propulsion Labs, commonly referred to as APL, have headquarters in Beverly Hills, California. The company recently introduced the worlds most expensive sneakers, made from crocodile skin and dipped in 24K gold.
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