Patagonia was founded by climber Yvon Chouinard in 1973. Couinard previously owned a climbing supply company called Chouinard Equipment.
In 1977, the company introduced a pile sweater, the first multi-layer outdoor clothing.
In 1984, the company discovered Capilene, a polyester that would not melt in the dryer.
In 1986, the company began donating 10% of profits to environmental causes.
The company grew rapidly in the 90s. After growing too quickly, a bank called a loan due early and the company was forced to lay off 20% of their workforce.
In 2008, the company received the “Eco brand of the year” award.
Today, Patagonia is a leading retailer of high end outdoor clothing.