New Balance was founded in 1905 by William J. Riley as the New Balance Arch Company in Boston, Massachusetts. The company originally produced arch supports and other shoe fitments.
In 1960, the company introduced the Trackster. It was the first running shoe with a rippled sole. The product had mediocre suceess.
In 1972, current Chairman Jim Davis buys the company.
In 1975, Tom Fleming wins the Boston Marathon while wearing a New Balance 320 shoe. Runner’s World names the 320 the best running shoe on the market.
The company grew quickly for the rest of the 70s and early 80s. A slump came in the late 80s and early 90s but the company was thriving again by the mid 1990s thanks in part to public figures like Bill Clinton and Steve Jobs wearing New Balance 992’s.
Today, New Balance produces athletic footwear. Unlike many of their competitors, the majority of their shoes are produced in the USA.