Chalk Couture was founded by Tara Roark in 2017. While attending design school, Roark purchased an overly large frame for her home. After deciding that she didn’t want a photo or painting in the frame, she purchased a large magnetic chalkboard. Roark became disappointed when she couldn’t find any magnetic letters or other designs for adults and decided to create her own.
The company designs and fabricates a chalk type of paint, along with reusable vinyl stickers so that clients can create their own artwork or buy artwork from other creators.
The vinyl transfers can be used on almost any surface, including glass, painted surfaces, metal, or whiteboards. The chalk goes on wet and dries hard, but can be removed with a wet rag or made permanent with a spray poly.
The company has expanded tremendously in the past year and expects to sign up as many as 500 new clients within the next 6 months. The corporate office is currently located in Midvale, Utah.