Wrangler was founded in 1904 by C.C. Hudson and the Blue Bell Overall Company, who originally named the company Hudson Overall Company. They employed an old cowboy named Rodeo Ben (Bernard Lichtenstein) who was also a tailor. He helped to design what are today call Wrangler jeans.
Today, Wrangler is a subsidiary of VF Corporation, who also owns Lee, JanSport, and NorthFace. Wrangler is sold all over the world, with Australia, the US, and Europe being their largest markets, where Wrangler jeans are almost iconic.
There are currently no factories in the US sewing Wrangler jeans, the last one closing in 2005. Although most people associated the brand with the American west, cowboys, and American country music, the jeans are actually sewn in Mexico.
The company continues to seek out sustainability for its products. In September 2020, Wrangler sought out farmers who would or are growing regeneratively grown cotton.
In May 2023, Wrangler signed a multi-year contract with country singer Lainey Wilson to promote its fall/winter clothing line.
WranglerWrangler was founded in 1904 by C.C. Hudson and the Blue Bell Overall Company, who originally named the company Hudson Overall Company. They employed an old cowboy named Rodeo Ben (Bernard Lichtenstein) who was also a tailor. He helped to design what are today call Wrangler jeans.
History
Today, Wrangler is a subsidiary of VF Corporation, who also owns Lee, JanSport, and NorthFace. Wrangler is sold all over the world, with Australia, the US, and Europe being their largest markets, where Wrangler jeans are almost iconic.
There are currently no factories in the US sewing Wrangler jeans, the last one closing in 2005. Although most people associated the brand with the American west, cowboys, and American country music, the jeans are actually sewn in Mexico.
The company continues to seek out sustainability for its products. In September 2020, Wrangler sought out farmers who would or are growing regeneratively grown cotton.
In May 2023, Wrangler signed a multi-year contract with country singer Lainey Wilson to promote its fall/winter clothing line.
Daryl Gaines says
i love the wrangler boot cut jean but every pair i have bought do not last no longer than three or four months.every pair split in the crouch area imbarassing at work
Amy Redeker says
So disappointed is Wrangler. Contacted them about 1 pair of men’s jeans that were worn 1 time washed 1 time and literally the material shredded. They never even bothered to get back to me regarding their product. Never purchasing their jeans again!
walt schaefer says
i have been trying to get someone one the phone to order jeans i have tryed several times and other days been on hold on phone more than hours does wrangler care about there customers? they have very bad services give me a call
John christmann says
They dont care. Impossible to get in touch with customer service.
Tammy Robinson says
Call the corporate office number in our listing
Cheryl Whitaker says
I returned 2 pair of jeans under warranty in June. I’m still waiting for replacements. I spoke to Lori on 10/1/20, who said they had been mailed out and gave me a tracking number. I called back on 10/14/20, still waiting and was told they would be delivered on Monday or Tuesday and were on the truck. When I put in the tracking number myself, it wasn’t valid. I’m still waiting for replacements as of 10/21/20. This has been ongoing for over 4 months. I returned the jeans with tags and a copy of the receipt. I was sent a shipping label to return. I can’t believe with the size of this company that I’m still having to wait for replacements and being given wrong tracking numbers to stall replacements. If you’re not going to honor a warranty, then don’t put it on your jeans! At this point, as a matter of principle, if I don’t get the replacements, I will see an attorney and file a claim against the company. Yes, I’m willing to spend that kind of money on principle. With all the negative reviews out there, I’m sure I wouldn’t be the only one joining a lawsuit.
John christmann says
Let me know about the lawsuit. I would like to participate in a class action lawsuit. I am having the same issues.
Julienne Hairston says
I know there’s been some backlash on Lil Nas and Old Town Rd, suggesting cowboy culture appropriation. I just wanted to make a suggestion that you use his song and show the many African American cowboys in history!
Thanks for thinking outside the box
Julienne Hairston
Liz wagner says
My husband and son are both pipefitters and the wrangler denim shirts are what they (pipefitters) wear for work. For 30 years i have been having to sew the pocket flaps back on. This could be eliminated if you reinforce the seam across the top of pocket flap. Any chance you could look into this? Thank you
Glen martin says
I sent some pants back for warranty. The guy told me to send back an they will replace no problem. Waited month then was told out the 5 pair I sent 2 were being replaced. I informed the lady I had a receipt for when they were purchased in feb 2017, an she told me the tag was not there so she’s not replacing them. I have been wearing wranglers since I was knee high to a grasshopper, guy I be finding another brand of pants to wear from now on!!! Unhappy customer thanks for nothing.
Ken cote says
Bought some rustler black jeans from Kmart in Michigan. Kmarts out of business. Bought 8or9 pair. I just exchange for larger size. No one will exchange the pants.Still have tags on all pants can you help. Thanks Ken Cote buying your brand for many years great price.
Ken Cote says
Thank you for listening