Sadrudin Kabani founded Zones, Inc. in 1988 in Seattle, Washington as Multiple Zones International, Inc. Kabani’s strategy was to to sell computer hardware and software by mail-order.
The company grew explosively with $11 million in sales in 1989, $22 million in 1990, $48 million in 1991, $78 million in 1992, $113 million in 1994, and $242 million in 1995.
Zones was a direct marketer and was therefore able to sell products at lower prices than retailers, as the company did not have to pay overhead costs associated with retail space.
Kabani expanded his business internationally to Europe and Asia in the beginning of the 1990’s and also expanded Zones’ product line in the United States.
Today Zones sells more than 150,000 products including hardware, software, peripherals, and accessories and is a reseller for many manufacturers, including Apple, Cisco, IBM, Microsoft, and Sony. Zones also provides IT support services such as networking, security, and software storage. Zones sells to small and medium-sized businesses, the public sector, healthcare clients, and specialty markets.
Zones, Inc.
Sadrudin Kabani founded Zones, Inc. in 1988 in Seattle, Washington as Multiple Zones International, Inc. Kabani’s strategy was to to sell computer hardware and software by mail-order.
The company grew explosively with $11 million in sales in 1989, $22 million in 1990, $48 million in 1991, $78 million in 1992, $113 million in 1994, and $242 million in 1995.
Zones was a direct marketer and was therefore able to sell products at lower prices than retailers, as the company did not have to pay overhead costs associated with retail space.
History
Kabani expanded his business internationally to Europe and Asia in the beginning of the 1990’s and also expanded Zones’ product line in the United States.
Today Zones sells more than 150,000 products including hardware, software, peripherals, and accessories and is a reseller for many manufacturers, including Apple, Cisco, IBM, Microsoft, and Sony. Zones also provides IT support services such as networking, security, and software storage. Zones sells to small and medium-sized businesses, the public sector, healthcare clients, and specialty markets.