Pet owner Minali Chatani found it both strange and frustrating that she couldn’t find a complete set of matching basic products for her dog. She founded Wild One in 2017.
The company offers complete kits or single items for pets, such as leashes, dog beds, food bowls, and more. No “kitschy” designs, just basic useful items in a variety of prints and colors.
Chatanti also wanted the company’s products to be functional, not just cute looking. Dog leashes are made from odor-resistant, waterproof materials, and dog carriers fold out to become on-the-go pet beds for traveling.
Wild One products are mainly online, but they often set up pop-up stores in various places at certain times of the year. In the summer of 2019, the company hosted a Dog Day Summer Party that drew 250 dogs and some 800 participants.
Wild One is perhaps best known for its leash kits, which contain a color-coordinated harness or collar, poop bag, and leash.
Wild One maintains a corporate office in New York, New York.