Bunim Laskin noticed that his neighbor’s pool was rarely used. He offered to pay for part of the upkeep and maintenance in exchange for using the pool when it wasn’t occupied.
This led Laskin to wonder how many other people would be interested in the same sort of exchange. Swimply was founded in 2018.
Swimply is an online marketplace where people who own pools can rent them by the hour, day, week, month, or longer.
Communication, selection of amenities, and payment are all handled through the Swimply platform. Hosts in the United States are covered by a $1,000,000 insurance policy.
Laskin appeared on the TV show Shark Tank in 2020 to pitch his idea for investment opportunities.
While Swimply experienced difficulties during the Covid pandemic, revenue increased more than 4,000 percent in 2021.
During heatwaves and hot summer vacations, renting a stranger’s pool seems like a good idea to many.
One client has earned $177,000 in the past two years renting out his pool on Swimply.
The city of Palm Springs, California, isn’t too keen on Swimply, since the city has banned people in the city from listing their pools on the app.
Swimply maintains a corporate office in Far Rockway, New York.