The Sportsman’s Guide was started by Gary Olen in his basement in 1970. The company’s first product was a patch for hunting jackets detailing the previous year’s trophy success. It proved immediately popular with hunters across the country.
In 1977 The Sportsman’s Guide began producing a one-page catalog, which was successful. Soon the catalog was called, “Gary Olen’s Hand-picked, Field-tested Outdoor Gear at Ridiculously Low Prices!”
By 1992 the company was mailing eight catalogs annually.
In 1994 the first Government Surplus catalog was mailed.
In 1995 the The Sportsman’s Guide released the first Ammunition and Shooting catalog, in 1997 the Camping and Outdoor Living catalog, in 2010 the Work Wear Savings catalog, and in 2011 the Boating Savings catalog.
The Sportsman’s Guide began as a hunting company but today also sells ammunition, shooting supplies and accessories, clothing, footwear, camping gear, home, garden, optics, gifts, sports, and truck and ATV items.
The Sportsman’s Guide is a subsidiary of the French-owned Redcats Group.
The Sportsman's GuideThe Sportsman’s Guide was started by Gary Olen in his basement in 1970. The company’s first product was a patch for hunting jackets detailing the previous year’s trophy success. It proved immediately popular with hunters across the country.
In 1977 The Sportsman’s Guide began producing a one-page catalog, which was successful. Soon the catalog was called, “Gary Olen’s Hand-picked, Field-tested Outdoor Gear at Ridiculously Low Prices!”
By 1992 the company was mailing eight catalogs annually.
History
In 1994 the first Government Surplus catalog was mailed.
In 1995 the The Sportsman’s Guide released the first Ammunition and Shooting catalog, in 1997 the Camping and Outdoor Living catalog, in 2010 the Work Wear Savings catalog, and in 2011 the Boating Savings catalog.
The Sportsman’s Guide began as a hunting company but today also sells ammunition, shooting supplies and accessories, clothing, footwear, camping gear, home, garden, optics, gifts, sports, and truck and ATV items.
The Sportsman’s Guide is a subsidiary of the French-owned Redcats Group.
