FreshDirect is an online grocer that services residences and offices in the New York City metropolitan area.
FreshDirect was founded in 1999 by David McInerney and Jason Ackerman with a business model to deliver farm-fresh food and convenience to customers in New York City. Early on, the company offered discounts and incentives to new customers, which kept up a steady stream of new customers and grew the business.
FreshDirect practices Just In Time manufacturing, meaning that groceries are custom prepared for each customer, a process that improves quality and freshness and reduces waste.
FreshDirect is based out of a 300,000 square-foot building in Long Island City. The company has proposed a move to The Harlem River Yards in the Bronx. This move has been strongly opposed by Bronx residents and mayor Bill de Blasio when he worked as the NYC Public Advocate.
Today FreshDirect offers next-day deliveries to most of Manhattan, and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau Country, Westchester County,Philadelphia, and Jersey City and Hoboken, New Jersey. FreshDirect has 3,000 employees, has 250,000 customers, and had $400 million in sales in 2012.
FreshDirectFreshDirect is an online grocer that services residences and offices in the New York City metropolitan area.
FreshDirect was founded in 1999 by David McInerney and Jason Ackerman with a business model to deliver farm-fresh food and convenience to customers in New York City. Early on, the company offered discounts and incentives to new customers, which kept up a steady stream of new customers and grew the business.
FreshDirect practices Just In Time manufacturing, meaning that groceries are custom prepared for each customer, a process that improves quality and freshness and reduces waste.
History
FreshDirect is based out of a 300,000 square-foot building in Long Island City. The company has proposed a move to The Harlem River Yards in the Bronx. This move has been strongly opposed by Bronx residents and mayor Bill de Blasio when he worked as the NYC Public Advocate.
Today FreshDirect offers next-day deliveries to most of Manhattan, and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau Country, Westchester County,Philadelphia, and Jersey City and Hoboken, New Jersey. FreshDirect has 3,000 employees, has 250,000 customers, and had $400 million in sales in 2012.
