California Tortilla, known to most as simply CalTort, was founded in 1995 in Bethesda, Maryland, by Pam Felix and Alan Cohen. The company operates a chain of mainly franchised Tex-Mex-style casual restaurants.
The company currently has 38 locations in 7 states, interestingly enough, none of which are in California, as well as several in Qatar. The company is perhaps best known for its employees, who are encouraged to be fun and “unique”. This makes each visit and each location, different from the others. Cofounder Pam Felix published a monthly newsletter, both online and in print, entitled Taco Talk. Felix retired the publication in 2015.
California Tortilla offers the typical burritos, tostadas, and tacos. The company offers numerous promotions to make themselves stand out from the crowd, including Monday Night Mystery Prize, where patrons who order a burrito get to spin a wheel and win a prize, such as a free cookie or $1 off coupon.
California Tortilla Company maintains a corporate office in Potomac, Maryland.
California Tortilla, known to most as simply CalTort, was founded in 1995 in Bethesda, Maryland, by Pam Felix and Alan Cohen. The company operates a chain of mainly franchised Tex-Mex-style casual restaurants.
History
The company currently has 38 locations in 7 states, interestingly enough, none of which are in California, as well as several in Qatar. The company is perhaps best known for its employees, who are encouraged to be fun and “unique”. This makes each visit and each location, different from the others. Cofounder Pam Felix published a monthly newsletter, both online and in print, entitled Taco Talk. Felix retired the publication in 2015.
California Tortilla offers the typical burritos, tostadas, and tacos. The company offers numerous promotions to make themselves stand out from the crowd, including Monday Night Mystery Prize, where patrons who order a burrito get to spin a wheel and win a prize, such as a free cookie or $1 off coupon.
California Tortilla Company maintains a corporate office in Potomac, Maryland.