Silvio Marson and his son Stephan founded Brandy Melville in Italy in the early 80s and opened their first US store in Los Angeles in 2009.
The company sells and designs all of its clothing in Italy. Brandy Melville is best known for its One Size Fits Most fashion, which cuts back on inventory, the cost of manufacturing, and is more environmentally friendly.
The name comes from a fictional love story about an American woman named Brandy, who falls in love with an Englishman named Melville while on vacation in Europe.
The brand is focused on very young women and teen aged girls who want to look trendy and “cool”.
The company currently has 97 locations around the world, with 36 locations in the US and has a very active eCommerce website.
While Brandy Melville doesn’t do much advertising aside from social media, it did gain a lot of unwanted attention after the CEO Stephan Marsan made it clear when opening locations in Canada that he did not want black or overweight women wearing their clothing.
Brandy Melville also received scathingly negative reviews on social media platforms in China, saying that while the clothing was cute, the entire discrimination against larger-sized people was “disgusting.”
After being criticized for not making larger-sized clothing, the company is now being criticized for not making clothing that is true to size.
Brandy Melville maintains a corporate office in the US in Santa Monica, California.
Silvio Marson and his son Stephan founded Brandy Melville in Italy in the early 80s and opened their first US store in Los Angeles in 2009.
The company sells and designs all of its clothing in Italy. Brandy Melville is best known for its One Size Fits Most fashion, which cuts back on inventory, the cost of manufacturing, and is more environmentally friendly.
The name comes from a fictional love story about an American woman named Brandy, who falls in love with an Englishman named Melville while on vacation in Europe.
History
The brand is focused on very young women and teen aged girls who want to look trendy and “cool”.
The company currently has 97 locations around the world, with 36 locations in the US and has a very active eCommerce website.
While Brandy Melville doesn’t do much advertising aside from social media, it did gain a lot of unwanted attention after the CEO Stephan Marsan made it clear when opening locations in Canada that he did not want black or overweight women wearing their clothing.
Brandy Melville also received scathingly negative reviews on social media platforms in China, saying that while the clothing was cute, the entire discrimination against larger-sized people was “disgusting.”
After being criticized for not making larger-sized clothing, the company is now being criticized for not making clothing that is true to size.
Brandy Melville maintains a corporate office in the US in Santa Monica, California.