American Family Insurance was founded by insurance salesman Herman Whittwer as Farmers Mutual Insurance Company in 1927 in Madison, Wisconsin.
At first the company only offered auto insurance, which it sold to farmers.
As the company grew it began to offer more diverse types of insurance and in 1963 changed its name to American Family Insurance to reflect its broader customer base.
Today American Family Insurance is a mutual insurance company that operates in 33 states. Its coverage products include auto, farm and ranch, homeowners and commercial liability. Through its subsidiaries it also offers life insurance, annuities, and health plans.
The company is #344 in the Fortune 500 and had revenue of $7 billion in 2013.
American Family InsuranceAmerican Family Insurance was founded by insurance salesman Herman Whittwer as Farmers Mutual Insurance Company in 1927 in Madison, Wisconsin.
At first the company only offered auto insurance, which it sold to farmers.
As the company grew it began to offer more diverse types of insurance and in 1963 changed its name to American Family Insurance to reflect its broader customer base.
History
Today American Family Insurance is a mutual insurance company that operates in 33 states. Its coverage products include auto, farm and ranch, homeowners and commercial liability. Through its subsidiaries it also offers life insurance, annuities, and health plans.
The company is #344 in the Fortune 500 and had revenue of $7 billion in 2013.