Shein is a global fast-fashion e-commerce platform founded in Nanjing, China, in October 2008 by entrepreneur Chris Xu. Initially called ZZKKO and focused on drop-shipping wedding dresses and womenswear, the company rebranded and built its own supply chain. Today Shein offers thousands of low-cost apparel, accessories and beauty items, serving customers in Europe, North America, Australia, the Middle East and beyond.
In 2022 Shein moved its corporate headquarters from China to 112 Robinson Road in Singapore to support its international expansion. In the United States, Shein US Services LLC administers the Shein Club membership program from 777 S. Alameda Street, 2nd Floor, Los Angeles, California 90021. The company’s distribution arm operates from 757 S. Alameda Street, Suite 220, Los Angeles, California 90021, while a mailing address for legal notices remains at No. 158 Xinmei Street, Huangpu District, Guangzhou, Guangdong, China. Shein does not publish a customer-service phone number; customers are directed to its website or app for live chat or email assistance.
Under the leadership of founder and CEO Chris Xu, Shein has grown into one of the world’s largest fashion retailers, employing more than 16,000 people and generating tens of billions of dollars in revenue. The company leverages social media marketing and on-demand production to attract Gen Z and millennial shoppers seeking inexpensive, trend-driven fashion. Despite controversies over labor practices, environmental impact and intellectual-property disputes, Shein remains a popular destination for affordable fashion worldwide.
Shein US Services LLCShein is a global fast-fashion e-commerce platform founded in Nanjing, China, in October 2008 by entrepreneur Chris Xu. Initially called ZZKKO and focused on drop-shipping wedding dresses and womenswear, the company rebranded and built its own supply chain. Today Shein offers thousands of low-cost apparel, accessories and beauty items, serving customers in Europe, North America, Australia, the Middle East and beyond.
In 2022 Shein moved its corporate headquarters from China to 112 Robinson Road in Singapore to support its international expansion. In the United States, Shein US Services LLC administers the Shein Club membership program from 777 S. Alameda Street, 2nd Floor, Los Angeles, California 90021. The company’s distribution arm operates from 757 S. Alameda Street, Suite 220, Los Angeles, California 90021, while a mailing address for legal notices remains at No. 158 Xinmei Street, Huangpu District, Guangzhou, Guangdong, China. Shein does not publish a customer-service phone number; customers are directed to its website or app for live chat or email assistance.
Under the leadership of founder and CEO Chris Xu, Shein has grown into one of the world’s largest fashion retailers, employing more than 16,000 people and generating tens of billions of dollars in revenue. The company leverages social media marketing and on-demand production to attract Gen Z and millennial shoppers seeking inexpensive, trend-driven fashion. Despite controversies over labor practices, environmental impact and intellectual-property disputes, Shein remains a popular destination for affordable fashion worldwide.
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