Maidenform was founded in 1922 in Bayonne, New Jersey by three seamstresses, Ida Rosenthal, her husband William, and the woman who owned the shop Ida worked at, Enid Bissett. In the roaring 20’s, flat chested women were popular. Ida and Enid rebelled against this idea and created dresses, as well as supporting undergarments.
Today, Maidenform manufactures sleepwear, bras, underwear, and shapewear. Hanesbrands purchased Maidenform in 2013 for $555 million. Maidenform operates as a subsidiary of Hanesbrands. The company focuses on the average sized women today, with Wonderbra and Playtex, which are also owned by Hanesbrands, taking over other sizes.
Bras account for 34 percent of all sales at Maidenform, with underwear almost 25 percent, sleepwear 22 percent, and shapewear 5.2 percent, according to Maidenform. Maidenform has also stated that this acquisition should help to lower the costs of their products.
MaidenformMaidenform was founded in 1922 in Bayonne, New Jersey by three seamstresses, Ida Rosenthal, her husband William, and the woman who owned the shop Ida worked at, Enid Bissett. In the roaring 20’s, flat chested women were popular. Ida and Enid rebelled against this idea and created dresses, as well as supporting undergarments.
Today, Maidenform manufactures sleepwear, bras, underwear, and shapewear. Hanesbrands purchased Maidenform in 2013 for $555 million. Maidenform operates as a subsidiary of Hanesbrands. The company focuses on the average sized women today, with Wonderbra and Playtex, which are also owned by Hanesbrands, taking over other sizes.
Bras account for 34 percent of all sales at Maidenform, with underwear almost 25 percent, sleepwear 22 percent, and shapewear 5.2 percent, according to Maidenform. Maidenform has also stated that this acquisition should help to lower the costs of their products.
Will flexees 82459 ever be brought back?? They were the best in the market
Please bring back the Maidenform Women’s One Fabulous Body Cami #77390
It was discontinued and it’s the only cami bra that is suitable for me and from what I’ve heard and have read many women are also asking for it. Please bring it back. Thank you.
I want Maidenform to bring back 09471! That is my favorite. If they bring it back- I will order them!
I have been purchasing your flexees (83017) for about 5 years from Walmart and love them. But I’m unable to find them locally in the 3x size; I
have checked several stores.
Do you still manufacture them in this size and if so since I can’t find them locally can I purchase them from you?
If you no longer manufacture this product what would you suggest I replace them with.
My mailing address is
Judy Bates
Mattoon, IL 61938
Email: batesbatesj@ aol.com
I agree!! The new styles are uncomfortable and either too long and tight at the bottom or too tight across the back. These are perfect, keep you smooth and comfortable without causing bulges. Thicker strap is great too since I’m a 34D.
Can you please tell me where I can buy flexes in a pkg of 3 like I used to get at Costco?
Thanks
In the past I have purchased Maidenform Bras style #09452, but I think this style has been disconnected, could you tell me what style replaced it.
Thanks Barb
Maidenform Outlet Store
537 Monmouth Rd
Suite 329
Jackson Premium Outlets
Jackson NJ
08527
Store Manager: Heather
On 8/21/18, I purchase 2 camisoles from (Maidenform outlet store at Jackson Premium Outlets) I bought (buy one @$45.00 and another one for $22.50) . On 9/21/18, I drove from (Willingboro NJ) to (Jackson Premium Outlets in Jackson NJ) to return or to exchange 2 large camisoles for 2 Ex Large because it was too tight/small. It took me about “45 minutes” to get there. On my way there I notice one of camisoles that had tag/ticket attached to it a price of $34.99. When I got to Jackson Premium Outlet I went to Maidenform Outlet Store and told (salesclerk) I wanted to exchange my camisoles for ex-large ones and that on one of the camisoles it had a price of $34.99. (Salesclerk) told me that I didn’t purchase the camisoles from there store. I told her that I did purchase the camisoles from there store and that I had the receipt and the tags/tickets attached to it on one and the other one I had the tag/tickets inside of it. Another lady came over and told me “one was from there store and the other one was not there and I got it from another store (Macy’s”) I asked the 2nd lady could I speak to the manager because she was becoming “Very rude” and talking over me and not letting me explain the situation or looking at my receipt which match the tags/tickets and embarrassing me in the store in front of all the customer’s in there and she stated “”SHE IS THE MANAGER””. I then was confused of what store I got it from in Jackson Premium Outlets. I then told the (2nd lady) which I found out was the manager that maybe I purchase it from another store (Hanes Outlet Store) which is also at (Jackson Premium Outlets). The “manager” (Heather) stated she (Heather) “was also the manager there too”. When I got to the Hanes Outlet Store the “manager” (Heather) had forewarned the (salesclerks) in the store that I was coming there. The( salesclerk) stated it was nothing they could do and the “manager” (Heather) stated “I have to come back to the other store to get my money back for one camisole”. I was Sooo “upset” and felt “insulted” by “manager” (Heather) stating that I got my camisoles somewhere else like (macy’s) when I knew I got them from (Maidenform Outlet Store). The tags/tickets were already on the items I purchase from Maidenform Outlet Store and for the (salesclerk and manager Heather) to say they weren’t from there store and that I bought them from another store (macy’s) “the camisoles”. I’ve always came to Maidenform Outlet Store and purchase items and never had that kind of experience from the store. I think the “manager” (Heather) need to have more training dealing with the customers. Not everyone driving 45 minutes to exchange or return and trying to get over. “VERY UPSET” I sat in my car and call the Maidenform Company. I talked to customer service (Kendall) and I stated what had happen she (Kendall) was very nice and had apologize to me and told me what I did was correct regarding the situation. She (Kendall) advised me to return the merchandise back with my receipt and Attn: to Karen Mabe to be reimbursed.
Thank you so much for hearing my concerns.
Dear Sir/Madam:
I have been looking for your bras called Sweet Nothings, they are unpadded, with front closure, no underwires, with little lace. I have purchased more that a dozen of these in size 34A from many years ago. They were the most comfortable bras I have ever worn, and I have been looking for more for a few years now. I hope you can start making them again. And If you still are making these, please let me know which stores carry them, or if I can order some from your site, that would be much appreciated.
Thank you so much
Looking for Maidenform Flexees #44450/44454 [RN#27701] in 2XL or larger. For 10 plus years I bought them at Costco and they were perfect. Also the 2nd version of all Jersey like material with triangle lace on both sides also says Maidenform Flexees maybe #44135. But not sure of number of 2nd type.
Please Please help me find them.
Thank you RP
I am wearing Maidenform Sweet Nothings Classic bras from at least 1988!! Please, please make these bras again. Front closure, a little lace and no wire. I need a 38 C. I can tell from eBay that I think it would be worth your while.Just try some, advertise that you are making them and I know you would be pleased with the sales.
Thank you.
I have a complaint to make about a manager at the Jersey Gardens Elizabeth MaidenForm store please contact as soon as possible
I bought 9+ pairs of Maidenform White One Fab Fit Cotton Stretch Tangas. I made this purchase on line with amazon.
Unfortunately, your product has not performed well because the lace of the panties are separating from the cotton portion of the material. I’ve been looking for a while for these type of panties because they have no seems in the legs which show no panty lines. I purchased a lot of them and am very disappointed in their performance in putting them on once and then they fail. I purchased a different style panties from your company many years ago and loved them. And never bought from any other brand. But then to my disappointment you stopped carrying that particular style. So when I found Maidenform White One Fab Fit Cotton Stretch Tangas, I was ecstatic. The first few had no problems until I washed them, but then the others started to fall apart just by putting them on for the first time. I would love to stay with your product. Maybe the batch had problems but I was hoping you would reimburse me and I would try and buy a few more to see if they were ok, or you send me replacements. I am hoping that it was a fluke thing. I find that Maidenform is the only company that seems to fit comfortably and look good as well.
I would appreciate it if you could assist me in this matter.
SO UPSET!!! Have been trying to order my Flexees Shaping Hi-Waist Legging by Maidenform in sizes XL/8 and XXL/9 for many months -Item#82459 – it’s been OUT OF STOCK for a long long time!!! What happened to them???? They were the ABSOLUTE BEST LEGGINGS I’ve ever found!
Truly were a God send product for me!!! I beg you – PLEASE BRING THEM BACK!!!!!!
They were PERFECTION!!! Was even hoping they would come out in more colors eventually.
Did the Buyout by Hanes discontinue the Flexees line? I am heartbroken!!!!
Sincerely, Sharon J. Seifert South Dartmouth, MA sjseifert@ comcast.net
I am desperately looking for these too
Just bought a Maidenform bra, looks beautiful, BUT it was the worst day at work because on both sides of my back under the straps it kept poking and rubbing. By the time I got home I couldn’t wait to get it off! I had marks on my back that looked like I was bit by something. These bras are not cheap!
I have bought Maidenform before and they were great. Not this time!!
Please please, where might I buy Flexees 77324 briefs. Love love them. HELP
shopmidgley@ gmail.com
I guess customer service is not a major focus for Maidenform. I’ve tried several numbers and I’ve been met with either a busy signal (who gets those anymore?) or voicemail. It must be difficult to stand behind or improve upon your products when no one answers the phone!
I am looking flexees style# 15854 IN SIZE 9XL
I’d like to complain about the little oval stickers you attach to your “no more muffin top” briefs. They’re so hard to un-peel!! Usually part of the sticker won’t come off without scraping it with your fingernail, and then it pulls/shreds the microfiber fabric. I tend to purchase 3-4 pair at a time, and at lease one pair will need to be returned because I can’t get the sticker off. You really need to rethink this. You’re ruining countless pairs of briefs with these stickers and they are really unnecessary, plus what a waste of time for the consumer to have to drive back to the store to exchange one pair each time. You should try to peel them off yourself and see how well it goes for you!!
Please bring back Flexees style 77390 camisole. I love this camisole. When in stores it was hard to get because it often sold out which is why I don’t understand why you stopped making it. I’ve never been able to find anything like it and believe me I have tired. Bring it back!
Until a couple years ago, I was able to purchase at your Maidenform stores and various on-line options a flexees shapewear style. # 2154. It’s description often included: body nylon/elastane. Cotton lining style no. 2154. Also mentioned shirring, fused edges. I loved the way these fit under anything I wear. I loved the heart shape look bottom it helped to give when there wasn’t much of that going on. Not to heavy and not too light. BUT the only downfall is like others have said… the fusing would come apart mostly after drying over time. I’ve not been able to find anything remotely close. So I continue to wash the old one with waistline elastic falling apart and all. Now they are not holding me in n as well though. My question to you… Is why discontinue the best thing you had for day to day shapewear instead of fixing the fuse edging to be sewn. I’ve tried other styles and they don’t cute it. They sit in my drawer… A waist of money. How can I get these. They say Imported. Can I order anywhere else???
WHERE can I buy Flexxee shapers (high waist & thigh shaper) in sizes 24–or–7-8XXXXL like you used to have?
Thank you.
I buy these bras all year around. I found a black and red one and thought pretty. Boy was I WRONG. After pulling the tags off and wearing it, I soon learned I hated it! Where the bra clips in the back, is I guess glue or plastic that really irritates my back and forces me not to wear the bra! What can be done?!
I would like to request that you make one fab fit hip panties again #40776. These were perfect and I can not find anything else like them. The panties you now have that replaced them dig into me and cause a line under my clothes. There was enough stretch in the One Fab Fit hipsters that this was not a problem. Please re introduce them!
Thank you
I am so depressed I’ve been wearing Maidenform Style Style bra 07539 I buy six to eight new ones a year I called Kohl’s they had nothing listed I called corporate they told me it was discontinued I am so upset I went to Khols tried on every style of Maidenform that they had in store Nothing fits as well ….Why would you discontinue something that was perfec perfect please please bring back that style I’m sure I’m not the only one that’s complaining.. love the extra material on the side so it was a nice perfect fit on the side of the boob let me know if anybody else is complaining how could you do this to me I’m so so depressed
I am feeling your pain, Donna. I have learned the hard way to buy 3-4 bras at once, for you never know when yours will be discontinued. I would so appreciate an explanation on why Maidenform Comfort Devotion Wireless Bra, Style #9454 has been discontinued. It provided the best coverage and support. I am crushed by its disappearance.
I bought 3 front closure Maidenform racerback bras from Kohls. I think the style number is 07112 because it is in all the bras. My complaint is one of the bras fabric holding the front closure clip is coming apart and I’ve only had the bra since right before Christmas. Two of the bras are fine but the one is falling apart 🙁 I absolutely love this bra !!!!! It is the most beautiful and comfortable bra I’ve owned in a long time. So I’m disappointed that the bra is coming apart. I know longer have my receipt to return it.
Hi there!!! I just have to say, the comfort devotion lace tangas are an amazing panty. As a man who only wears panties these ones fit splendid. However I just picked up more and I noticed the gusset dimension has been widened. So the panty fits the body more like a bikini than a cheeky(which is a fantastic cut). Also the size is slightly larger too now. The fit is still good, but not as good as before the change.
Just wanted to send this in, thanks
I love your Maidenform Girl bras, but the shoulder straps need to be longer. My 14 year old daughter can wear them fine, but my taller 16 year old can’t because of the short shoulder straps. She adjusts them as long as they will go, but they are still too short. I would love it, if you added a few more inches to the design. It is hard to find cute, good-quality bras in the smaller size. I can’t believe we are the only ones with this problem.
I purchased 2 maidenform bras size 42c from Wal-mart here in Georgetown, SC . Well I really like the bras. They are great fit well. So I went back a few weeks later to get a few more of these bras and they don’t have them in my size. I have search on the internet I look for them in every store I go into that carry the maidenform brand. Nobody carries my size. So what is up with that. I really would love to buy a few more. The once I got in the first place was 2 for 1 price. and I would like to find that deal again. Which it don’t really matter. I just need these kind of bras. They had underwires and were padded with lots of support. Please can someone help me. Thank you …..
If I have to or can I will forward the communication email to you.
I have a complaint in my attempted purchase. I should have had free shipping and when completing a purchase it states 5.99 shipping on my checkout. I contacted Haynes online but kept getting we did discount it. Does not reflect a minus but a plus on my end. The girl kept saying different on her end off a screen save on her part. My cart is still on line as a gift for wife. I have military ID disc and free shipping. I can only pay what I see on my end. I am very upset and will close my account. All for 5.99.