In 1973 Jess A. Bell Sr. created the first flavored lip balm in Strawberry, Lemon, and Green Apple flavors.
Bonnie Bell began manufacturing these lip balms under the Lip Smacker name in 1974, starting with the iconic Dr. Pepper flavored lip balm.
In 1987, the company began selling products internationally.
Lip Smackers makes lip balm in a variety of flavors, including most sodas (such as Dr. Pepper, Coke, and Sprite), along with fruit and candy flavors, such as Skittles.
In 1996, the company created a webpage and began selling its famous lip balm online. That same year, the company designed a top with a hole in them so lip balms could be attached to purses, key rings, backpacks, and gym bags.
In 2014, Swarovski partnered with Lip Smacker to produce three of their biggies, a larger version of a normal Lip Smacker, covered in over five hundred Swarovski crystals. The Swarovski Lip Smacker biggies are priced at $250 each, making them the most expensive lip product compared to the likes of MAC or Lancôme.
In 2015, Buddy Bell sold the family brands, Lip Smacker and Bonne Bell to Markwins International.
All Lip Smacker products are made in the USA.
While the infamous Dr. Pepper lip smacker has been discontinued, other soda favors, including Vanilla Coke and Fanta are still being sold.
Lip Smacker maintains a corporate office in Industry, California.