Sean Whalen founded clothing and accessories company Lions Not Sheep in 2016. Originally just operating part time, the company went into full swing in 2020.
The company specializes in clothing such as T-shirts, tank tops, water bottles, hats, flags, keychains, stickers, and more via an active online e-commerce store.
Whalen recently come under scrutiny when his company was fined by the FTC in August 2022 for removing “Made in China” or other country tags and replacing them with “Made in the USA” tags.
Founder and CEO Sean Whalen claims that this isn’t true and tries to explain what happened in this video.
In December 2021, the company announced that they were placing a new president and COO, Dan Caldwell, in its Utah office.
Lions Not Sheep maintains a corporate office in Orem, Utah.
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