Donna Tuchner, an Israeli native, was studying in New York city when she came up with the idea of starting Burgerim. She returned to Israel and opened the first Burgerim in Tel Aviv in 2011.
The name is a combination of the English word “burger” and IM, which is the Hebrew suffix for plural words.
The company operates a chain of fast-food hamburgers and other items, such as onion rings. Burgerim sells burgers in packages of 2 or more since the burgers are slightly larger than the typical American slider but smaller than a typical hamburger.
In January 2020, Restaurant Business magazine reported in a three-part series that Burgerim was considering filing bankruptcy and was facing insolvency.
Interviewed current and past franchisees alleged that Burgerim’s primary emphasis was solely on rapidly selling more franchises, while significantly downplaying the expenses associated with constructing and running the establishments. Numerous franchisees found themselves compelled to secure extra loans, mortgages, or even liquidate their homes, only to shutter their Burgerim outlets mere months after inauguration due to the exorbitant operational expenses.
In February of 2022, a legal suit was initiated by the U.S. Attorney General against Burgerim and its originator Oren Loni within the state of California. The lawsuit alleged violations of the Federal Trade Commission Act, asserting that Burgerim had been providing false information to franchisees regarding the feasibility of its enterprise. The lawsuit also contended that Burgerim reneged on its commitment to reimburse franchise fees to a multitude of investors.
Burgerim maintains a corporate office in Calabasas, California.
Donna Tuchner, an Israeli native, was studying in New York city when she came up with the idea of starting Burgerim. She returned to Israel and opened the first Burgerim in Tel Aviv in 2011.
The name is a combination of the English word “burger” and IM, which is the Hebrew suffix for plural words.
The company operates a chain of fast-food hamburgers and other items, such as onion rings. Burgerim sells burgers in packages of 2 or more since the burgers are slightly larger than the typical American slider but smaller than a typical hamburger.
History
In January 2020, Restaurant Business magazine reported in a three-part series that Burgerim was considering filing bankruptcy and was facing insolvency.
Interviewed current and past franchisees alleged that Burgerim’s primary emphasis was solely on rapidly selling more franchises, while significantly downplaying the expenses associated with constructing and running the establishments. Numerous franchisees found themselves compelled to secure extra loans, mortgages, or even liquidate their homes, only to shutter their Burgerim outlets mere months after inauguration due to the exorbitant operational expenses.
In February of 2022, a legal suit was initiated by the U.S. Attorney General against Burgerim and its originator Oren Loni within the state of California. The lawsuit alleged violations of the Federal Trade Commission Act, asserting that Burgerim had been providing false information to franchisees regarding the feasibility of its enterprise. The lawsuit also contended that Burgerim reneged on its commitment to reimburse franchise fees to a multitude of investors.
Burgerim maintains a corporate office in Calabasas, California.
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