Annie’s HomeGrown was founded in 1989 by Annie Withey and Andrew Martin. The pair originally planned to sell only natural macaroni and cheese, but the demand for other food products caused them to substantially increase their product line up.
In 1999, John Foraker, an owner of Homegrown Natural Foods, which made flavored olive oils and different varieties of mustard, and his company invested $2 million in Annie’s.
An agreement was reached that would buy out Withey and Martin’s shares in the company and make Annie’s a private company. Withey became Annie’s “inspirational president”, and the company began distributing its products to supermarket chains like Costco, Kroger, and Safeway.
Annie’s HomeGrown maintains a corporate office in Berkeley, California.