Tom and Judy Love spent $5,000 to lease an abandoned gas station in Watonga, Oklahoma in 1964 under the name Musket Corporation. Over the next 8 years Musket opened a further 40 gas stations.
During the 1973 oil crisis Tom Love diversified the gas stations to include convenience stores. The move was a success and he quickly converted all of his locations to include Mini Stop stores.
The company changed its name to Love’s Country Stores in 1973.
In 1978 the company had 60 locations, and in 1981, 100 locations.
In 1993 Love’s teamed up with Taco Bell. The move was a success and in 1995 Love’s opened its first triple-branded location with Subway, Taco Bell, and Pizza Hut. In subsequent years Love’s teamed up with Arby’s, Godfather’s Pizza, Hardee’s, Carl’s Jr., Chester’s Chicken, and Baskin-Robbins.
Today Love’s has 300 travel stops and 160 truck tire care centers in 39 states. Each travel stop contains a convenience store, fast-food restaurant, and gas outlets. The travel stops also offer services for truckers such as shower rooms, laundry facilities, game rooms, and mail drops.
Love’s is owned and operated by CEO and founder Tom Love. The company has 8,000 employees and had $24.40 billion in revenue in 2011.