Zumba Fitness was founded in the 1990’s by choreographer and dancer Alberto “Beto” Perez in Cali, Columbia. The company offers classes, instructional DVD’s for a dance routine, including merengue and other Latin dances, designed to make physical fitness fun.
The company is now owned by Claudia Leitte, a Columbian pop singer. Classes are performed with variations around the world. Current CEO Alberto Perlman estimates that there are 14 million Zumba students in more than 186 countries. The company offers training classes fr instructors, DVD’s, shoes, athletic wear, and stickers.
Although Zumba does not charge for the use of their name, they do ask instructors to post their certificates in their classes. Headquarters are now located in Hallendale, Florida. The name “Zumba” has no real meaning, as Beto Perez admits he simply made up the name.