Wild Tangent was founded in 1998 by Alex St. John & Jeremy Kenyon. The company provides game services via mobile phone apps and is partnered with several computer manufacturers, such as Dell and HP, to provide games as a part of their prepackaged software.
The company’s service reaches over 20 million monthly players in the United States and Europe with a catalog of more than 1,000 games from nearly 100 developers.
While many games are free with advertising, WildTangent makes money through a combination of online sales, subscriptions, advertising, and micro-transactions using a proprietary micro-currency called WildCoins.
WildTangent’s catalog includes over 1,500 games from 3rd-party developers, with at least 30 games being produced in-house by developers at WildTangent’s game studio.
Some users complain that the games slow down their computers or are intrusive to the user experience.
PC Magazine wrote in 2004 that although the programs were “not very” evil, some privacy complaints were justified as the program’s user manual states that it may collect name, address, phone number, e-mail, and other contact information and could distribute the collected information with the user’s consent.
WildTangent maintains a corporate office in Bellevue, Washington.