Ulta was founded in 1990 by Terry Hanson and Dick George. George had worked many years of Osco Drugs when he decided to quit in 1989 and make his own company. This company would eventually become Ulta.
In 1999, Lyn Kirby was appointed to President and CEO.
In 2007, the company went public on the NASDAQ under stock symbol ULTA.
In 2008, a second distribution center was opened in Phoenix, Arizona.
In 2010, Chuck Rubin was appointed as President and COO.
In 2013. Mary Dillion took over as CEO of the company. She is generally credited with taking the company from a small, strip mall operation to one of the leading beauty companies today.
Beginning in June of 2017, the company will be offering MAC cosmetics both online and in stores.
CEO Mary Dillion said in an interview with Forbes that anything is possible with hard work and persistence.
Also in a September 2020 interview, the CEO of Ulta stated that while business was better than expected, she was cautious about expected profits in the second part of the year.
Today, Ulta is a leading cosmetics, hair and skin care retailer. The company operates over 970 stores in 45 states and plans to reach the 1,000 mark in 2018. Each store has its own salon and offers tutorials on how to use the makeup and other products the company sells.