Travelocity was founded in 1996 as a subsidiary of American Airlines reservation company Sabre Holdings. The company began to expand quickly once it began advertising on AOL in 1999.
The company operates an online reservation system that offers discounts on airline tickets, car rentals, hotel reservations, and packaged vacations. Travelocity has acquired numerous companies over the years, including AllHotels.Com, Site 59, and Lastminute.Com. Travelocity now operates as a subsidiary of Expedia.com, who acquired the company in January of 2015 for $280 million.
Expedia states that it has no intention, as of today, of changing Travelocity’s name. It is rumored that Expedia might also be interested in purchasing Orbitz.