TrackR was founded by Chris Herbert and Christian Smith in 2009. This pair of entrepreneurs met at Santa Barbara College and shared their woes about the pain of losing items. The idea for TrackR was born.
TrackR makes devices the size of coins that can be attached to various items. The tag can then be tracked via the GPS system on smartphones. There are TrackR devices that can make your cell phone ring, even if you have it set to silent, ones that can be placed in your wallet, and tags that can be attached to pet collars.
The company is listed as #155 on the Inc. 5000 list of Fastest Growing Companies in America. TrackR had a three-year growth rate of 2,541% and an annual revenue in 2014 of $2.7 million. The company has 15 employees, with 8 of these jobs being added in the past 3 years.
Track R is also listed as #14 on the Inc. list of Top Consumer Products and Services. In late 2018, the company rebranded itself as Adero.