Worthy.com was founded in 2014 by current CEO Ben De Kalo. When De Kalo and his wife wanted to sell some diamond jewelry, they quickly discovered that their options were limited.
The company operates an online marketplace for luxury items, including diamond jewelry, watches, and other valuables.
Worthy connects buyers and sellers on a safe online marketplace. Sellers send their items to Worthy, where they are appraised for value and guaranteed to be valid gems.
The company assumes all the risk, insuring items through Llyods of London, free evaluation and grading of the items, and free FedEx insured shipping.
As offers from vetted professionals come in, sellers decide what offer to accept. Once the auction has concluded, sellers will receive the final sale amount minus the Worthy commission.
In a Forbes interview, De Kalo states that he likes to think of Worthy as a mining operation for old diamonds.
De Kalo states that he believes there is more than $1 trillion in diamonds sitting in drawers or jewelry boxes around the world and he wants to sell it all.
Worthy maintains a corporate office in New York, New York.