Vitacost is an e-commerce company that sells vitamins, supplements, sports nutrition, and organic health and grocery products.
Vitacost was founded in 1994 as Nature’s Wreath Company, a catalog-retailer of vitamins and supplements.
In 1999 the company launched Vitacost.com and introduced its own brand of vitamins and supplements.
In 2008 Vitacost finished construction on its North Carolina manufacturing facility.
Vitacost went public in 2009, trading on the NASDAQ under the symbol VITC.
In 2013 Vitacost started several new product lines, including pre and post-workout formulas, protein powders, flavored glutamine, creatine, and branched-chain amino acids. The company had $370.47 million in revenue in 2012.