This Is It! BBQ & Seafood, known more commonly as This Is It, was founded by current CEO and owner Shelly Anthony in 1993. After working in his parents restaurants during the early part of his life, Anthony wanted to create a restaurant that was different. This Is It! operates a chain of BBQ restaurants in the state of Georgia.
The company curently has 9 locations in the greater Atlanta, Georgia, area, some of them franchises. The restaurants offer Southern style soul food, including BBQ rib tips, fried catfish nuggets, and neck bone dinners. Online ordering for pick up is available, as is catering. Customers can also request a “Food Truck”, which delivers meals to parks, businesses, and other locations.
In 2011, This Is It! was ordered to pay back wages and fines for non-compliance with state minimum wage laws, overworking minors and forcing them to late hours, as well as a lack of overtime pay. Company headquarters are located in Fayetteville, Georgia.