Rothy’s was founded in 2015 after Roth Martin & Stephen Hawthornthwaite decided that women’s shoes should be comfortable, but made from recycled materials.
Rothy’s is a direct-to-consumer shoe company. All products are made from 100% recycled plastic water bottles and hemp.
In May 2021, Rothy’s introduced a line of men’s shoes.
Due to competitors copying the design and selling the shoes for cheaper prices, the company has made a significant effort to protect the brand from counterfeits and imitators. As of March 2019, 31 patent’s had been issued, with some 40 cases pending.
The shoes are very popular both for their sustainability as well as their style and washability. Megan Markle and others are known to wear Rothy’s.
Rothy’s maintains a corporate office in San Francisco, California.