Olivia Travel, founded in 1973, is a sells cruises and resort vacations for the lesbian community. The company’s name comes from an old novel.
Originally stated as Olivia Records, the company began offering vacation packages in 1990. The company offers concerts, comedy shows, casino games, singles’ activities, and more. In addition, there are a wide range of entertainment activities, everything from golf to scuba diving, jungle trekking, or mountaintop hiking, as well as a resort that offers alcohol, soft drinks, gourmet food, meals and accommodations, and other entertainment activities, including women only cruises and resort vacations.
The company has no brick and mortar locations, other than their corporate office in San Francisco, California. All sales are done online only. Oliva is best known for the lesbian celebrities, who either endorse or have been booked for concerts, including Melissa Etheridge, Sheryl Swoopes, and Martina Navratilova. In 2007, it’s estimated that the company had annual revenue in excess of $25 million.