Sol Braverman sold a variety of nuts from his store on Mulberry Street in Newark, New Jersey. Originally called Newark Nuts, Braverman’s grandchildren decided to go online to sell their products. In 1999, the company was renamed simply Nuts.Com.
As the name implies, the company sells every type of nut you can imagine; peanuts, pistachios, pecans, and pine nuts, to cashews, almonds, and filberts, in salted, unsalted, and organic varieties.
The company is still owned and operated by the Braverman family. In 2015, the Braverman’s decided they wanted a new look for their product but still retain that “family” feel. The new packaging is cartoon images of nuts designed to look like members of the Braverman family.
The company maintains a corporate office in Cranford, New Jersey.