Halls is the store division of Hallmark Cards. The Halls and Hallmark line was founded in 1916 by Joyce Hall in Kansas City, Missouri. Hall originally sold greeting cards from a display case in the lobby of a Kansas City store. The company soon moved to their own store and slowly began adding other merchandise to their line in addition to the very popular greeting cards.
Building a new store in the Crown Center began in 1973. Crown Center replaced the original downtown Halls store. Halls stores feature a wide variety of clothing, jewelry, wedding items, shoes, children and infants clothing, as well as china and crystal glassware.
In 2013, Halls consolidated their two stores into the new Crown Center. The new Crown Center officially opened September of 2014. Halls employs 10,500 full time employees and almost 20,000 part time employees. The company had annual revenue in 2015 of $3.7 billion.