The Discovery Card was introduced in 1985 by Sears; the card was offered through Dean Witter.
Dean Witter was bought out by Morgan Stanley in 1997.
Discover was spun-off from Morgan Stanley as an independent company.
Discover Financial Services distributes Discover brand cards to 25 million members, licenses Diners Club credit cards, offers direct banking services, makes business and personal loans, and runs the PULSE network ATM system.
The company is publicly traded on the New York Stock Exchange under the ticker symbol DFS, is a member of the S&P 500, is #286 in the Fortune 500, has 14,128 employees, had $7.19 billion in revenue in 2013.