Club Monaco has it’s beginnings in Ontario, Canada. Business partners Joe Mimran, Saul Mimran and Alfred Sung opened their first store on Queen Street West in 1985. That location is still in existence today. There is a cafe below the sales floor, allowing customers to take a coffee break while shopping, which was a unique idea at the time.
The company’s first store in the USA was opened in 1989 in the beach town of Santa Monica, California, where it quickly became popular. In 1999, Ralph Lauren acquired the company, where it still operates as a subsidiary.
Club Monaco has transitioned itself into an international lifestyle brand that offers what it calls “affordable luxury with a modern sensibility. Each location has its own concept, as well as clothing style and design. In addition to their own brand of clothing, the company carries upscale, third-party accessories, such as Ray-Ban sunglasses, Mackage Leather, and Citizen of Humanity brand jeans. Other upscale clothing items include Chanel and Hermes. Since 2007, Luxottica began selling sunglasses and prescription sunglasses through the Club Monaco brand.
Beginning in August of 2013, the company launched their first footwear line consisting of all leather flats and heels made in Italy. Later that same month, the company also introduced a higher-end label simply titled ‘Collection’.
The company relies heavily on social media accounts for marketing, using sites such as Pinterest, Facebook, and Tumblr to present its “lookbooks” or “inspirations” which can also be viewed on their website through their “Culture Club” page.
Headquarters are located in the Starrett-Lehigh building in New York, New York.