Blimpie was founded in 1964 in Hoboken, New Jersey. The company is a submarine sandwich shop with approximately 2,000 locations around the world. Almost all Blimpie locations are franchised.
Blimpie began testing a low calorie menu in 1989 that proved to be successful, but the company ran into difficult times in the 1990’s. After trying different concepts and products, Blimpie found success with Pasta Central in 1999, and Smoothie Island, a mixture of fresh fruit and fruit juice, in 1998.
In 2001, Blimpie was purchased by a private investor group for $25.7 million. A controlling interest by Kahala Corporation in 2013. Kahala Corp. has since changed their name to Kahala Brands.