In the early part of the 1900’s, Clarence Birdseye began conducting experiments on new ways to improve the freezing process of fish. In 1922 he formed the Birds Eye Seafood Company with his patent.
Birdseye made a new company for his fish freezing process called General Seafood Corporation. This was sold to Goldman Sachs in 1929 for $22 million.
General Seafood was later changed to General Foods, who created the Birdseye company, which Clarence oversaw. He continued to work for the company, researching on how to better freeze foods for the best flavor.
The company was sold several times over the years, most recently in 2010 to Pinnacle Foods.
Today, Birdseye is best known for frozen vegetables and frozen meal packages, such as frozen mixed vegetables, chicken and rice dinners, as well as frozen vegetables made to look and taste like pasta and rice. These low carb vegetable/pasta meals have become very popular in recent years, jumping on the Keto diet craze.
In July of 2018, Conagra purchased Pinnacle Foods, including the Birdseye group, for nearly $11 billion. It is unknown if Conagra will move company headquarters to another location.
At this time, Birdseye corporate office remains in Darien, Wisconsin.